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Marc Jacobs looks to dedicated readers with Elle mobile ad

February 12, 2015

Daisy Dream fragrance Daisy Dream fragrance

 

By Nancy Buckley

U.S. fashion brand Marc Jacobs is looking to make it onto Valentine’s Day wish lists with an advertisement featuring the Daisy fragrance on Elle’s mobile Web site.

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  1. Trust and transparency: The new sustainability currency for luxury
  2. Qatar Airways creates sonic symphony with composer Hans Zimmer
  3. Dior opens mega flagship on Madison Avenue
  4. Luxury Unfiltered: Why some brands will soar while others sink in luxury’s make or break moment
  5. Aman at Sea unlocks Amangati charter reservations
  6. Sephora US announces partnership with Athletes Unlimited Softball League
  7. Silversea embraces nature at world's southernmost hotel
  8. Land Rover Classic to showcase expedition vehicles at Pebble Beach
  9. Louis Vuitton connects jewelry, emotional moments in latest drop
  10. Bloomingdale’s plans hefty investment to strengthen ecommerce strategy
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