Luxury Daily
World’s leading luxury business publication
Sep. 17, 2019
  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  5. Dior admits to Sauvage missteps after campaign controversy
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Rolls-Royce reaches Rockies with Denver dealership
  8. Last chance to register for the holiday outlook webinar
  9. Chanel's fashion history traced in "literary museum"
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Mercedes-Benz bends videos to thank fans

February 12, 2015

Mercedes-Benz in 360-degree view Mercedes-Benz in 360-degree view

 

By Nancy Buckley

German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  5. Dior admits to Sauvage missteps after campaign controversy
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Rolls-Royce reaches Rockies with Denver dealership
  8. Last chance to register for the holiday outlook webinar
  9. Chanel's fashion history traced in "literary museum"
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
VIDEOS
More Videos

MORE IN Multichannel
Tiffany translates romantic positioning into coupled scents
Barneys campaign tells shoppers it is still open
Stuart Weitzman courts Chinese consumers with Shanghai pop-up
YNAP doubles luxury client relations team
Porsche puts focus on sustainability with first all-electric car
Zoë Kravitz turns makeup designer for YSL Beauty



RECENT ARTICLES
Day’s wrap: Stuart Weitzman, Fendi, Seabourn, Oscar de la Renta, Four Seasons and Central Park Tower
Central Park Tower takes residential living to new heights
Oscar de la Renta teams with Dream Foundation on fundraising fete

Fendi lets consumers take a bite out of its logo
Last chance to register for the holiday outlook webinar
Seabourn extends UNESCO alliance in preservation push