
Apparel and accessories designer Marc Jacobs International saw strong site traffic and click-through rates with an advertorial launch celebrating 10 years of its Marc by Marc Jacobs line.
Fashion blogger Elin Kling posed in 10-year-anniversary Marc Jacobs dresses and shoes, and displayed content of the photoshoot on the blog NOWMANIFEST.com. Because of this initiative, the brand saw tremendous traffic to the Marc Jacobs Web site and an impressive amount of interaction from consumers.
“Banner ads and pop ups are impersonal, annoying and ineffective,” said Daniel Plenge, Web and digital manager at Marc Jacobs International, New York. “We wanted to continue our online advertising initiative and experiment with an advertorial.
{"ct":"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","iv":"67c14d38e7d5b88cef0cb04868d3cc6c","s":"4f1ef20664e4280d"}