Columns
May 17, 2016
Sunil Thomas is cofounder/CEO of CleverTap
{"ct":"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","iv":"bb38c65890dee22b276c8278c3e415a1","s":"d8ebb1fd97cda3b5"}
Share your thoughts. Click here