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Sep. 16, 2021
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Editorials

Marketers should prepare for Plan B

August 15, 2019

Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism

 

By Mickey Alam Khan

While it is no time to send out a code red, luxury marketers should be prepared for a slowdown caused by geopolitical turmoil and trade wars in some of the wealthiest markets worldwide.

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  1. Millionaires redefining luxury as wealth and health
  2. Louis XIII gets a taste of gamification with immersive experience
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. Delvaux takes miniature charms around the world
  6. Day’s wrap: Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  7. Kenzo, Neiman Marcus, Valmont and The Luxury Collection
  8. Lexus sparks creativity through musical, multichannel campaign
  9. Valmont teams with Jet Edge, Montage for in-flight skin treats
  10. New York, San Francisco lag behind domestic travel surge
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Kenzo, Neiman Marcus, Valmont and The Luxury Collection