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Jan. 15, 2021
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Editorials

Marketers should prepare for Plan B

August 15, 2019

Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism

 

By Mickey Alam Khan

While it is no time to send out a code red, luxury marketers should be prepared for a slowdown caused by geopolitical turmoil and trade wars in some of the wealthiest markets worldwide.

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  1. Gucci is 2020 Luxury Marketer of the Year
  2. Global competition grows for luxury homebuyers
  3. Sustainability now part of luxury emphasis in home design
  4. What is next for the Trump Organization?
  5. Day's wrap: US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
  6. Lexus transforms into ultimate gaming vehicle
  7. Suburban luxury markets lure departing New Yorkers, for now
  8. US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
  9. Could Alibaba try to acquire Farfetch?
  10. Sustainability, profitability intrinsically linked: Positive Luxury
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