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Aug. 12, 2022
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Editorials

Marketers should prepare for Plan B

August 15, 2019

Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism

 

By Mickey Alam Khan

While it is no time to send out a code red, luxury marketers should be prepared for a slowdown caused by geopolitical turmoil and trade wars in some of the wealthiest markets worldwide.

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  1. Miu Miu's new jewelry line cures boredom with medicinal accessories
  2. Prada launches beauty platform
  3. Luxury marketing struggles to extract accurate data insights: Launchmetrics
  4. Would Chinese shoppers buy a "Made in China" luxury bag?
  5. Day’s wrap: Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council
  6. Fragrance improves brand awareness and revenue for fashion labels: report
  7. Gucci mixes futurism and fairytales in new stunning campaign
  8. UGC can be crucial to a brand’s bottom line: Bazaarvoice
  9. Natural Diamond Council partners with online design service
  10. Burberry receives SBTi approval for emissions target
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