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Editorials

Marketers should prepare for Plan B

August 15, 2019

Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism

 

By Mickey Alam Khan

While it is no time to send out a code red, luxury marketers should be prepared for a slowdown caused by geopolitical turmoil and trade wars in some of the wealthiest markets worldwide.

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  1. Mercedes-Benz adds celebrity touch to G-Class rollout
  2. La Mer appoints first male brand ambassador
  3. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Double-digit growth streak continues at Hermès
  8. Prada Group sees first quarter sales rise 16pc
  9. LVMH, CFDA launch Earth Week video series
  10. Gucci makes splash with 'Lido' collection
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