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Editorials

Marketers should prepare for Plan B

August 15, 2019

Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism Hong Kong's protests have caused a dip in luxury sales. Image credit: Hong Kong Tourism

 

By Mickey Alam Khan

While it is no time to send out a code red, luxury marketers should be prepared for a slowdown caused by geopolitical turmoil and trade wars in some of the wealthiest markets worldwide.

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  1. Emerging female elite demands new approach from luxury business
  2. SK-II reimagines ingredient to turn skincare into art
  3. Bleu de Chanel dives deep with new campaign
  4. Day's wrap: Blue, Instagram, WatchBox, Gucci, Champagne Bollinger and Luxury FirstLook 2020
  5. Register Now: Luxury FirstLook 2020 New York Jan. 15
  6. Are Chinese consumers moving from spending to saving?
  7. Sotheby’s Realty arms agents with bespoke marketing toolkit
  8. Gucci breaks gift-giving holiday campaign with trademark exuberance
  9. Sotheby’s Home branches into secondhand hard luxury
  10. Geopolitical, economic uncertainty slowing luxury real estate pricing growth
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