Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"4f34915e827de80cb2bab5b324e12e4c","s":"2705a4a903c63cfd"}
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