Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"caa96c4f6888c9d417766f849106106e","s":"6534a75bdae71b13"}
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