Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"6a42eb19a7d47ab97a9e586c72b005bb","s":"5fae6b853d94636f"}
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