Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
{"ct":"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","iv":"ad6ea0f63a6e4296eb363a264d8fcae4","s":"23b9b711ec8e0655"}
Share your thoughts. Click here