Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"cb501bfec2cd28cf8eb627bf702b2bb6","s":"eec3b10a54cea0f1"}
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