Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"fb029bae2d5094cc3ce0e8f1f1a37f4b","s":"e43263ced4356fdb"}
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