Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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kcRQUzvJEm\/WE+OyCS\/OwNk5KtQ044exnR0G97PnI4xnVGy0fGEg11gKNGbDR9Z6Wuw6UUhmQwp5McknugZI+66ElQJoLHfDHWd4UT5wAtQibmzE6+lIKaKzqW1bFHN\/HDvNwYsoL52rCPJVoJOY2+tlgP+7wiDvqSsP4cdq8PPvkvLb0X+r8c6OMIEp03J\/DikTlfaORQsCrz4HMK\/O4zF\/F64V0GGuPSHxqiiCnGmD1juFPMg17aBzGe43jWktua5DxP0GZYh+2d6nrIFr8HtQVsbz0RCdhrAi6LMDWUVpSfppGSUWxkjJSg22ttUx7m0xQs1woXrlkDIyGXJB5hymb6CxYAbSIrfCM+uMRXFlRSfvYsNavqEXdm6fvk0FyTNPWPnt2kwiWD63ohHAhsKzE4yl\/iafFuizA\/FgYTKNUD8sGGclQ3QUkXhLkQdotNpSDJXvRKQwYYczAjDEQ+XBEYzQnSjTyI\/Y41HKyEL26ZQr2lPGf6V7jYIN+HP19eMux7YoG\/aOgF7YerCXFdvHuWbZffqNfoNfUXf13Nk4gN74djqphB4mvUe9WwRQgSZNJIOlIjhtw9HPxXt8x\/muFnqFceYDi0oHPhlg\/HKAhqyvDb5Z7bgJT9Wd9bj1ar7iUNeYRvrv6Ttod4fwJkR9IQvrsB4Y20u4Ar9+D7y75xyeYJlABjJtNJ+KQrLHjUFgcgMy4hd3SbAV\/\/RpAPzKf7M7X0cvpqbEopRHfsGDhkpRwY8TvIZu3o3MKQcZ11stWqpY9RLGZUhqCc46gdUMKvtcVrpSjTFJzTs9MThBTYOHMcwh7GoSmNcV9rNYoZ\/SuMhXPF9nWARKHg8JxSbgzq+bqCKpZCYE7hUvYHktghhlYtuNGRnGylqxDItdwWJmssSftbD\/vTFE8KisDVB4Bx24VF+Ux\/\/UMyxsqzLY+045QP6gSyqq\/F92YhXpnt5hqJS1e7VGDsndEqg3dAptRLpV7eO250PCgsyufgcEWHw1STK6SpPAY390iv49Lx7hzlARC4KSDlYtbLeSgyXSN6Rf6QykPGdC+VjBmp4AvMxeX1IHwAQNKFzWL5uWoUgNqRIJFujVdwgy0UCnOqul9Pn+uV5cThi95\/IYNT7vE6bnVJu7HqijyRAS4i6j9R\/0s+PFudaUr3EQ0FysuaRr0Xhe+nx4kgMPxhCAb4j6VVD7eNuFK6Qhb7gt2dPZty7bdgqxFdmwEPp5QSGh7w2km6FZMatQjF7\/Pxh1uktvbiykleOdO3oi7eqS50HLWCYxr6Huatu8Qr7yijVFsSHyHYji04ze9lnNrQmSyZN04GqNsWzW1cPGrVD4V5o1DOkpgD5bC4pkby5+aSQSPncpPqN8LUr9do7bMsL6dgAylvgWfwbv2mVoG0sk9kAXxGSGa6ZbbvWNBuCyNj72g28ehqtyaJYIiOOz4olzwGNI2+dJd1Wm6hPFKS8G6z+D2Y5rJNtgM4deckWqL5kUCcMrFxvELPFjKqVcIIBixupglizlkjbk3kditVODNX8E61MuUBhYutmx+K6vaY0ySVSYRStZVTRwQTc5IjXquKugM2AA7X9XCyZiCiGnHGIqLj\/iiaK5UsN83Xx3QqWqMIK3trVIEUodCLOeZyTJ6zXcEDGsq4ccUkQI5NyTSoqIdFD6L4uI78a+LIOYpnMx6LAtq8T+HVd8guLuipmjhSDnxp3O+lSIVpfSj0k+aHWt5awyf0dYcAiWVPH0Q+zNwjAnAuwcYnR4QHepdg3SVkMoH5JApkw+fPI9650xMvB6CS\/BBBYTngs1oTMuMe6LHOQkPmGT0KF8qNH+4vVowJzuPIHYVWIhGFL2fOftcGjyUVaX7x+uLUFB79Y8MQGDkHL\/A8VMIL8Jy+yK59WtHWgvBeAqQwCuvkkxzHgvGMxfzneNI6\/ov\/u\/cT\/+SScPXJmjj0JzFdtmFHEXXVfi8SybAsaUXO15yFxtFMC64ClTPBKleaHrxw+tq9y0tIb2mswJFHz4ZFziL69pCGZXDof5GtUEST76q\/ssUgJvFItDxBOHkk7x6iFU5WyH2YUyHIRL7HIHuY7TSusS6ZxT2Usv3Y1pK85RqTXHOicJKkwVF6zS7Kks+OSmYPPrqZxv2GSnj3f6plOjemY+ksj8ja1Avj6tmSBr6lk\/ZKEMDdBpVxs++uyG5MnBbOB1VfXRtFAWuYfst0QoLUzPKslLaJY\/B6pGFVppuC6MFM1accPg5T\/b9YzeLAO5fdwJ1IOvibMnlY\/tj1\/TgTGxJUSEfoESTlPYC0wkiJLCdrqTGpJ9XUrYIB1OddQuwbNZkSJ3Wk+zoN6e\/TyyG0JTsR58DYSOhGqui2EyewKcmcrmGY1a0435xNONpyAjcxr+1cFAlfrkAMZgy6IOM+AZ7Y4C6c5bjbEx3JDFW0+xqhFP5DIzd2W+1PeTeT1+4FqoDJ54gd7Gwhm3p4gXKA8LqdPCOQnibuG0lVRRblPAqrJzJYT41YLnororQOrd94GXtYI6ebyxvNqmGXh1N4hKn4KAooBlBONGH4vfjj3f0Ko29NZr+AQ80NhVorjzeMgZgxQv+HI16nmgqqF++r1t33sMkm8A2p+ThSoUC0n92DVhOZSLEOhuW+6Z2Xw+MiT2nPWOrGTpWYuLINl1N4TnB+uEIeafVq0fFbSDPwy+EmZUzn3v\/Vpu7QAiyYk\/U2LgeU1fcy1ENQdtxmCj8tFCkKTeCE2X9AQT4uahEjztTVpjfk8VZ2hTYismrCtBWachYu6vMXMT5MxLSjxFQDLjggLRAVHzeRVUR+mwH366ZV\/VzDaNFYln\/0WLDXQL6FexVsLEE5rXy03Vemt76GKiVInuLGBk4MbcAPQvNGuBqma3UdQhxS3DeHHR4G0RlwtkvvqWvKSQEEzfvIyu8JKUbb\/YfoCWDswJa7BSyd\/IHs8NcGcWOYrSY+DFEwGaYo3Yk9FbZchRGE+3CWJ2MjfRRC8rL25ap8ejkpCAz4gsuTe7hd2b73CRwPVV0s6k1Br8gNYbvVz6YEIT9F6y71Qu+xEP\/uhYDju3w8FfHI76iRTpe3hhG5c7m5BhBYxGouNghol34KHxMzRxhz0slkV2dNxpjyMeSKJxdCseY3yNb8P\/vFy3wldYmUpppSA9X2JtydbgJ85cjvojgMYfSrpE0whEiYWmq64WcfUNOcz6jr\/JQkidsRErL6RZLd6rRULLTXsetdaN57OndowqXpCbh19UnDpeI2W6ERmw0PBqWF5HFx3I4Sg2\/sGQedGfwg5AqrZKckoZBqxr8m+pcqTjSSZOV+VzL3xF4+dotUK9bfjyaVJnl3RZRum2mgbHPHyEf1RtTcSs9h8OjX3HBN1oQWcbebPBseX7nM\/UA+RcNfKgyHeeLJqrQt4cGYIqdCOyT54rn3n1jvbTI0HBjbhetzGSRUnkpwKh0AgwCHgw7r7SY+fW7Pm3am7VoVUIQzWcqKuZlybX6t4\/gL0fVjs6ovwIQPVxBC3hg90VqcjzHBSANmfwQFZiZxPMWLhR8w\/sU7Gp7knB90ckpb7hmrHZazHYhM41E\/Jt9mr0nJ6nWL0cvbk666u55JzBKC63Q8tyDxN4fJ4RrhiBiPCwE0Q9Iujq1dy8nNQlBk1GXxX6TfyIYOD4w9bgCutJs074omVSlAA91OqMpP27swx98Nmr8eySGeQ2WJte97zsY0Ceet9Vy9DUjweUqzzEVLSysL2hcSKVUZyapav5adO3LqddMwV1qH1KgXF7my6kiBkb8KlQiVwGWoQRY2GUvzjRPR5MqjpNSoxJ5gUBm3wVkKBweUQRha3ri40oS\/KmJRRHERttXmMI402uDatnbosBIE9CMZqN+mnLn0yNRXrNS2nBfOPQWeGTqU\/RvCjA1Qwb4y61JHnmV14lbBLqxWaHQ4cUoE8HdIq7yrauRZEuTSVvL1gfxBim9wZnyHjdTKbf81ymUgX\/OElHTNcTMz1AzuoQNU6eX\/WxP+5c1Qi0TcgOZQAmPR4ggc6dDmaSEYp6KucQuSJdBDZiBS2uKa1ROsuO0DnGX672yS7rEogiIZ1UyZpwWse7A0bkf7I\/kpChziqfI0rjxA0c3ijQP\/nx4ycCQAbaAXiUJ7vCTWbvDjC1vbnO6F3gaYDt8ss10z5MwTCN2EvMmRVS7SMC9Ileqhczk6p+3bE7uexhtNRyTeUiSHI3D\/tzQePWCSnaZFSWrBP\/4Bg1Uj45yKqDjWl67\/wBlymb9Wp1Eh3mzSXjmyxDzSuGnsrL1Qr4VUnFJHgBCq5nOaEmKQBfWXX0Xr+ae3gFCSyQyB7TjjNBbL7nvfXUn4suHq4aV\/nvtLftiLCatY7ibIfFJ4s8mOQ6nY0soxthH8C4Rj000M23+ZhZPoQI0aRNB91xH4c1dB6j\/8GM2ddLHKdCsz1rbENAvvbXxEi6r8uhSqEV+G3+zx3RbdaJeh5QU8xv2x0xhCF9igzN8u\/OTKlO5Gc0aM+cJvA3Ps6vHD\/SR8S+wokNKOd7xhwOrr0VA2nq5aW5dLuCh6c6LJfoZze9szbAxXifYoNpr7gqlOtTFEFgviqh0thEHfUUcA9u3RV8ObwDqT7HCjqjYh1EBtV5cMACoeSD+h82G4tbma1IPGCpuxF\/mZDw2aRlcpJP8Y7i3oyFzw2T\/OGimLi1DGDxJRR\/02qZysZcf7bIoAmnHyqfQHPEWJvkzdYCanCmDUXbrHjXVwG2jT4X56fAU8FMF+aWTqhkJ7vX\/S4AnU+9Y2nzUAYTbu0LDOauQ2+l6KdNZskPtzPlvUNb0VsImXjhRqZ93VYfXXDhNQ4SOIyZhgkVjI0eRNMkD5XgxbmOtxuozpwL36dP+x+daMLoork1vQOjlUIAnBw0CdXRLlRCC\/i3CVpLLqknCkdnO\/rP9rS6b7gFg4Gj8QsO7rz24fH7osH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