Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
{"ct":"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","iv":"02d612028694eba7966b65ec9e19751b","s":"efa70c8fbb7fe494"}
Share your thoughts. Click here