Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
{"ct":"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","iv":"97539e179fb4b3ed1698386b71e23415","s":"42cbb508577beece"}
Share your thoughts. Click here