Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"258ddb93bc773a84c0b28d58f2964f31","s":"697897d7020f4dc8"}
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