Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"55ac21aa62f2e9160e0f07aa7ba0d55d","s":"c8bbf1259314206b"}
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