Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"a3f0fae9318bdae8c4192dc6dde52274","s":"2989c903c3336703"}
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