Marketing
April 6, 2018
Marketing plans have not transformed beyond TV. Image credit: Printemps
By Sarah Jones
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
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","iv":"9053897640d5a7d265f3552e93b1a4aa","s":"ce33e2ea130319e8"}
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