Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"a3721f266db4edc8a6891522b9c6d50b","s":"e949b0a3dd3aa87f"}
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