Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"956adaea1b251fb929084ae499af52a0","s":"06aadd2b77466489"}
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