Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
{"ct":"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","iv":"7d9a1a04d0b1082b2c73325b8c95452e","s":"ec1174ec2472a450"}
Share your thoughts. Click here