Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"d0a35caf7cbfc13b58334bab77f670bd","s":"71ddaaf6ea1595b1"}
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