Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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","iv":"335f19e5b7d5ab46b352a8497c9ea69c","s":"9f4a4680ce3c6858"}
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