Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
{"ct":"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","iv":"04670ba59fae0364a3a97bc559953fcd","s":"1ab7dd42ac1af718"}
Share your thoughts. Click here