Research
August 22, 2025
Despite lower-price options gaining steam, several key high-end product segments are seeing sizable growth. Image credit: Circana
By Zach James
The U.S. cosmetics sector is on the rise, according to new findings from American market research firm Circana.
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fmZTdDkblJbZUl0gE9CP68Hk+dzZRm8zYQW0JkP+Kjhy4Riv6gJecss5lMdJ4IhsUAAZz8UHx8lQdX5YDWzzXKKdmKAvNOTlAaF+49Zzft4UzxwrHFlhs8HSZUl17hcr68CSS7zZ7vguS7xgWwptow3C4Zs83AUcyD9lnxcOZKpTC7H\/dH5RjaSgcY0LoaiOa8seSSZPLuy2\/jbqu9KzaxNPweygHZLqDmWy3rjMafBbrJdoQTx+xz4FW1J29hSG+2+qEOsBCnAKLPhL92Tg6Vv0n3ZjYiS6mLXhekInAAE+tsTWV9m0MlgDEVmplW9Vw4F8j0g6iv3cxjgRAEHuddcxJOl79GuOlXRRY1S50qFbAJgb16Z9G2EddDQl6qnsOHGPgPPKvG\/SnGsttDgTT+LjEWiBLdWy5T9J+osUJKk9de5xJHtXDz07Yf5wy\/foBh6d6rJkMgB+2\/kozHsz2sBwoZa+8yf8+gUdc6lN2u23VCi\/wCqv6lr55CbmJjNAKD0ezE4umdV+h9QFkO1Kk1+hjp0w0VgbUuhv2NrJ8V8WJJVKp3kkgYh9V4rG0xsmP7Hd2FoupI+x94JytIXykgAG\/xB6h32z1nHtbV3QsgFRaYvsuEtvW8wcAxAEiWMjpqENfh9HTxIFLxBLiWnRkkC6AXY58G0Fhox+YDw2h4eVN+ZvTeiLy17T6jA28c8mv7u6h2VI76lDCenGR9Mz8RD+IPgyK6AoX\/WgEJxr2LDpQqQbW4NWt900NOqbQdt+vLtir1kxv0Ou7RgYlTKI3TY9zbUSOVq9wMgsYfjKIaLdWz1\/Zif3jVU+g0RDBN1ZigtfkGlTZ7j6T2DOHjM2PqJzXcQMYXm8kkkVIc0CR7P2gJFT7QgeTddNuRHbl2geitjw\/E4cs0yqLEyIfGjOOr9tObDbWuz3IaTGm\/8Qt7jBMwolDgTaiPwP\/d2nXiZXKmO3JLtV95PEUPq983wnANYFjmu5qGPSQVZJNo33qCXr3okwWJwoKKvmtuJofGRb4sQ\/+Tqhn1QEYmebYnjGQNfdJbjRyXbrLcA4B+oquuitLVx88OF4XtdYkQBdJLjennI\/ogfp6xH7hEyBVUhfFlSaVchEiC17+8+W+AiWxo6sBhSKLZCLCFFwI\/fWIA\/hXInPGItH+p8lBvuCTt\/9FhM08xyPQgR2XoZU8xYQ6QpNdRdCO9GV1QPq2efhBGAivLDKBzvvjrRJAGq13iAQ6aS823uLwzkE9Z2LcSb2Ae0ifCYk8H+HdPB19FDKS0ZHdCpSs3CZZad9Scn\/ptQufFrRg13j0Q8R5FTGM90PI+Jaxvkuy0hfJ2SAtfuM4TkfBmp6SU1zjJLnEx1GXI2sgn1XziRDliRl+NBkcXi8rTkwauWDdqJ9nciPypxKM0h6aAIndd+z9TVTgSza1nyKvCIBrx5BGR6dCm6D1QNETxmZ3iJx4Y8pF1kr+h7fUiEQT5wk810DxP85wv1NbwmdPwVgxdA2btBSY4uL\/28cq+gs0H2m40cP4iUg1fQ1WKkrFYzJ+A3Mi3yfscZvqrHgPYXSs1lNEUS0HIH\/PYlTY7MmhStlndVjMgLxomxSwibRA\/JZlVBOJaPOW1YhSw+2XBWUO8PyJ49RTfnBdqlQILPtO0kuyQtcys3Tk1Y0swc5EvhK2XFn1GJzGxM5SAewYpBs\/MtIQYIi0ZK+5erO2NDCZ3mDDZux+YocdEBaXIDyAbtDOypXGG0UjtOhTGNnBYNJUwJT95mPgb0jsG+ayjxPRkCpea0mF5wSzusr2gEZoxfD\/IePMru4D7IT9CLDifESQyVEJAeJC2HW3EDUMhGZXhVXIb0TDcg5qO2He754aYOKU6zHmXN1kVvOuhJKeUvHBpJ+OD+Z3pM9gSpWZxjlttHavKDWaFApMugnNFEYV6u4poHPhgfxWt6hWHzTO3\/gr45sQi\/efC8WzMd3QeX2q8prYDO\/prONSvnUYOThm497yqKmUxmURcK1\/huoCGKl5tS7wOsukZaiGfDifxj4I5Pk79QhYELx2MKX8PIXymKtNe19lXVeVcIk5nfIJ7txTCvLdYABe3l2lj5+WCDsZOem9ocqY3UR7A+jBgm0KcexIbUwl+lK2WmkW3aDqKGwGWLr3JQ+JqsN9XtoYQZkpBN6ArjGDZp80xCGgzvIjnZLwE73bPhtOnZr1k\/frAaTwjD30XtAHqrvae2mPuPulHwd1GitfmieJkifC9cw+l\/JZNepEZ\/Bd2rS0xlSPUZNWsB5IA+NQpqclGnDMPy03gL\/t2JVg\/Cn5nq+9Ib1IMqxTV2niWYs3tQlSRdq1vRM9eQFzhU5tJ3lhsdNbZBbCsPC69LwDRD3ftD5ZYN5r57ijUTGNV2S4FI\/uEHyrdXfqv2Hc8kTd90jlCVFqqBQQTbLnRZLTu\/8pYDbb1F8bpLvhYcVe\/jIpCj+KmjzgQncKlXXZkrIdK5z9jBod6B5VgeVcUNu\/5sZ1BnZzpq\/1hAVbjWXf572XqlPY5tCqK6D9eoFAJ+AWhgd5sJkw7BJ5Uv6eE5\/9bRrYgHY8N8NI2HMDTAtrwo+\/R7VE9lf8t48gsTIM+ZVeSXl1ckcOfNJNypEoMs2lFD0sPMGbIWKd6uHJVy2uTDkTq8OxH4QReo6tnRdy3I7mEGz+k9aJFpQc2\/BdxF1Wy++2wbRu8tsGLuBtAYlnnE9ZekRcU1lpa3EkYEuMo5WkGPRr0zBo3\/7qmYGk1cOoYIj\/Vo00D99HPA51tjMXi9TB+oNpHl9mxcGWH2bvPc4wuhwo3iqLJpqFgTz6gDZL5wXiXDMiqwlmRb45Gi9LxrAVot2rCbZ0mnUfS8ij0vcd7oPTK2G503\/OumC1xZBsRI\/SulzYore01BDZloCUJHx6w8\/rJMc\/WcwNCHZfc3FnRr9IFL3O3wi7mrSjfMgLMgd\/9Tdqpeajfo4FUTAON+PKrH1gVT6J6MBfuyIqtlk0ro\/jNrsnKW5K3MhlK5GQYJk9x7SwG\/bpOnNcqgT754ZTThuloKx5XaGP5171IYuaJ5OeyMxWXOKDNNsJLkxxmzEAxUnY5As0K7lBossw+c6YcZhKGC52VpCTNypmKr2tVeCZkJGtsskHHd4q13IL9SFaQhDUGCNRxwWlUEXLKf6aONLLuBcC1Qtp+9SL01jgCBQW9ttAj6YGqtqg8U68VEaf2onmLdKYNWUzYEMtIb5AXs9vutukGD3ZbfUullzoJj4daN7x70lQO1sXD3dQK603sq+2SpzK0v6x0+jjtX9+nJRzHyhsruLQQ90cj\/RgVUbKtfc4hsT5qe1+tSarg8ZqGRIyrr\/LGlPfFix\/fukXGZ14e2nFysNZTbRhypLyXSw5EyTu0it4V7N1LIgkQzTkCu\/SrTnuunXC2sQONpbZEk2rqTjpqkszgZFVpcy3lIjnSe+R+tAfZgcS3vtTa18HZm+B6i78ZrbVdW4pIh75IiUp9qwttP30EbxZxlFR\/sbHSvHKB+h9iPO4ea6BGatHmWEu9J8Q4GuzawnSm2XiGifnJzVY6zGc+lVkjxTjLa3GMEHrE55tyxZRgmX9jyF9okIricmyjW47LqwGEuxtLd6TWw\/JXIkTwfemWF+JHBgcZJOVwy\/tpeSAtWouSHgXsq0Di3vXx7G0cwBKbGaRxZOWAj3vRUXfTTxRNPUDLqxm9ytUU41dEt6kvBVF0HcrKJiEnrzpkDXJRdPhpbxUGxknOw7+0f1dZ9SterO9uJQ7ffT8BE+KpFCGITSDRnN+pgOLgn6XlamccqdlpegPZwDqyYiIPHLvDbgJoOYfaslyktOJ3msd3xlQpDFakPvYIZaibCNxMmho6ogL6+0CVxAUsDGHOF0PriOwmwaSYvv5gGZ3vvQHLCPJyA1\/m2KaGRH9fFNTudz3M5Gqcfmh9lBnrRSHMdMXp0mBcqtXnitDMrKVml4w1KNW7bLNpCcSCz0aoDdwSk8QioaZfqhxHADaTmYbtpdC4rzRth483iJykTtc2WqMIRI0VBiqC4hyYVKoM2dtV3cstFuLM12LOwh\/S4\/wEyeFvlhUX6531m+ryv\/8U3JvHWGUo\/Rzw4h4HsotYGJMncCxmexliuh+nOYa50yk6L6ELyhM4mPLFYSnsC5KAhw89NnlVMldZYK63d0ERYWo7XBO2maIQ91BeBk2X8PgPIf\/IfoxZruLJMgbcQEU2ExwhTooJ1arNQwF6R9u9mn\/eV4uVdZEfg2VOq+ewo4QzJxkNkeg+jEZslWsoad6lGoblHx4HAMlkEiQpz\/vJW6Bvq+c0WWAW6Z6cxc+QGuXjBJCqLpQPiwVDCaCho4dwuMnw=","iv":"f21001656684d256eea12fbfe32c17a8","s":"83885eed53f83eef"}
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