Retail
September 4, 2018
Matches Fashion touts its 5 Carlos Place space with a film. Image credit: Matches Fashion
By Brielle Jaekel
Retailer MatchesFashion is leaning into fashion’s trend towards experiential marketing, blending retail, digital and content together in a new concept.
{"ct":"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","iv":"1c71c6305cc551d7069b18b05e048115","s":"49b788ad2c02068a"}
Share your thoughts. Click here