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Internet

McLaren boosts fan connection via new inside-access Web site

June 10, 2013

 

By Erin Shea

British sports car manufacturer McLaren Automotive is boosting  fans' connection to the brand with a new Web site that offers an insider’s look through videos and other digital content.

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  1. The new administration eased independent contractor rules. Can luxury brands cheer?
  2. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  3. Orient Express lends locomotive to 'Mission: Impossible' crew
  4. Chanel continues support for women directors with upcoming Tribeca Festival talk
  5. Follow @LuxuryDaily for the latest in luxury news
  6. Net-A-Porter, Mr Porter solidify positions as shopping destinations for watch lovers with new partner
  7. Armani Beauty rolls out retail location in Philippines
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Ecommerce growth does not need to mean slowed in-store conversions: report
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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