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July 20, 2018
  1. Announcing: Luxury Marketing Forum New York Sept. 26
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  3. Day's wrap: Swiss watches, Dom Pérignon, Richard Ginori, Aerin, Bergdorf and Porsche
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  6. Influencer marketing – Luxury Memo special report
  7. Swiss watch industry exceeds $10B for first time in 5 years
  8. Protectionist policies top concern of US fashion execs
  9. Millennials redefining norms of luxury
  10. Announcing: Luxury Marketing Forum New York Sept. 26
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Internet

McLaren boosts fan connection via new inside-access Web site

June 10, 2013

 

By Erin Shea

British sports car manufacturer McLaren Automotive is boosting  fans' connection to the brand with a new Web site that offers an insider’s look through videos and other digital content.

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  1. Announcing: Luxury Marketing Forum New York Sept. 26
  2. Fendi, Versace get brand boost from celebrities, influencers
  3. Day's wrap: Swiss watches, Dom Pérignon, Richard Ginori, Aerin, Bergdorf and Porsche
  4. Influencer marketing – Luxury Memo special report
  5. Porsche promotes collaboration in fashion photography series
  6. Influencer marketing – Luxury Memo special report
  7. Swiss watch industry exceeds $10B for first time in 5 years
  8. Protectionist policies top concern of US fashion execs
  9. Millennials redefining norms of luxury
  10. Announcing: Luxury Marketing Forum New York Sept. 26
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