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July 5, 2020
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Internet

McLaren boosts fan connection via new inside-access Web site

June 10, 2013

 

By Erin Shea

British sports car manufacturer McLaren Automotive is boosting  fans' connection to the brand with a new Web site that offers an insider’s look through videos and other digital content.

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  1. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  2. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  3. Swarovski marks 125 years with anniversary collection to attract millennials
  4. Digital marketing needs to evolve customer experience: Forrester
  5. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  6. What Google's new policy on counterfeit goods listings means for luxury brands
  7. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  8. Dior appeals to product-conscious consumers with sustainable skincare
  9. Fashion mirrors social movements with brand activism
  10. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
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