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Jan. 18, 2026
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Automotive

McLaren enters the metaverse

March 16, 2022

Mclaren gets into the virtual space in a bid to further engage customers. Image credit: McLaren Automotive

 

By Luxury Daily News Service

British automaker McLaren Automotive has partnered with digital infrastructure platform InfiniteWorld to explore the augmented environment of the metaverse.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. LVMH Watch Week 2026 comes to Milan
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Top luxury campaigns of 2025: LVMH, F1
  5. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  6. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  7. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  8. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  9. Actress Demi Moore joins Kérastase as global brand ambassador
  10. Saint Laurent taps model Bella Hadid for Mombasa Bag revival
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