NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"91f7008bb77479f8dfab56846d70fe03","s":"0b9c3b0a06016755"}