NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"6ccb55cd987b65b2cabdf019499058ea","s":"23ecfabd7c8a5ceb"}