NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"35be20a84bf02646203dec2d5eb3a237","s":"3779db43ce578fa4"}