NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"d30b7b8d71e942c3d06355f027c152ec","s":"5384a717375a15fa"}