NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"0b8b910a3d809200a981bcbd9a477ab7","s":"deb40a4019e6b2ac"}