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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"1376ed122efc91476888fff10fab8886","s":"3e30334e886828ba"}
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