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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"7e218a6bc6a81541ae95e9241d6d5c67","s":"178bfeec62608e36"}
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