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November 7, 2013
By Joe McCarthy
NEW YORK - A MediaBrix executive at ad:tech New York 2013 said that brands should integrate into existing games to reach a broader audience in a helpful manner rather than create brand-centric games that hinder scope.
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","iv":"115a87f83dbdf3e1b538ebb3ec766ef1","s":"9dda5f610d58b001"}
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