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March 2, 2026
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Automotive

Mercedes-Benz imagines gender-neutral future in new campaign

March 10, 2023

Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG

 

By Luxury Daily News Service

German automaker Mercedes-Benz wants to take women in the workplace for granted — that is to say, the brand asserts that women in traditionally male-dominated industries should no longer be an exceptional circumstance.

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  1. Lamborghini onboards next chief people, culture officer
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  4. Chanel's Coco brings intensity to its scent and marketing
  5. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  6. Mercedes introduces electric bike collection
  7. Sotheby’s inaugurates Paris flagship with dual art sale
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