Automotive
April 25, 2025
The company is teaming up with an international class of cultural icons and tastemakers. Image credit: Mercedes-Benz
By Zach James
German automaker Mercedes-Benz is crossing into the pop culture lane to promote a worldwide launch.
{"ct":"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","iv":"c9d7588278e5dad62d6dd268ac59e301","s":"d531cf795c4a1afe"}
Share your thoughts. Click here