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Multichannel

Mercedes channels Santa Claus’ good list in multichannel holiday push

December 17, 2012

 

By Tricia Carr

Mercedes-Benz USA is pushing its Winter Event through a multichannel campaign that nods to Santa Claus’ “Naughty or Nice” list in a commercial and e-card tool.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Lamborghini launches exclusive activation in Fortnite
  4. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  5. Lexus to stage installation at Milan Design Week
  6. Air France stitches product story into fashion-forward campaign visuals
  7. Singer Troye Sivan signs on as Penfolds creative partner
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  10. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
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