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Automotive

Mercedes gives the keys to special first-time driver

February 15, 2019

Mercedes My Father's Dream Mercedes makes a special dream come true for a father and son. Image credit: Mercedes-Benz

 

By Sarah Ramirez

German automaker Mercedes-Benz is hoping to inspire drivers by helping a one-of-a-kind car lover get behind the wheel for the first time.

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  1. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  2. Luxury growth at L’Oréal lags in Q1
  3. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  4. Dior goes for gold with flashy J'adore campaign
  5. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. The RealReal ends Earth Month with in-store donation program
  8. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Annual report from Vestiaire Collective makes business case for circularity
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