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Automotive

Mercedes leverages legacy with exclusive Virgil Abloh footage

August 16, 2022

Virgil x Maybach Shot from Video A scene from the new Project MAYBACH film, showcasing Virgil Abloh and Mercedes' second and final iterative creation, an electric Maybach showcar. Image credit: Mercedes-Benz

 

German automaker Mercedes-Maybach is capturing luxury’s future by looking back at the final remnants of one of its most prized creative projects in collaboration with the late Virgil Abloh.

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