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Research

Mercedes marketing pushes it to top of customer perception: study

September 28, 2012

 

By Rachel Lamb

German automaker Mercedes-Benz has pulled ahead of competitors including BMW and Audi in terms of brand perception from Aug. 1-Sept. 7, according to a study by YouGov BrandIndex.

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  1. Making the phone a seamless extension of the in-store experience
  2. Hublot constructs limited-edition release from caffeinated castoffs
  3. Saks houses exclusive Valentino summer collection
  4. Gucci casts Jared Leto, Lana Del Rey in fragrance ad
  5. Day's wrap: Belmond, Armani, Genesis and Vogue, Rebag and Christie's
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Delivering on the promise of personalization
  8. Consumers in APAC shifting toward sustainable, local luxury brands: report
  9. ‘Find Your Shangri-La’ campaign embraces immersive hospitality
  10. Dior goes for gold with flashy J'adore campaign
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