Luxury Daily
World’s leading luxury business publication
Oct. 24, 2018
  1. Chinese ecommerce market becomes even more valuable to luxury brands
  2. Ralph Lauren, wealthy New York families, LVMH and Rolls-Royce - News briefs
  3. Italian beauty brands should blend authenticity, localization for US push
  4. Day's wrap: Michael Kors, Singapore Airlines, India Fashion Week, Salvatore Ferragamo and Mercedes
  5. Michael Kors, Singapore Airlines, India Fashion Week, Salvatore Ferragamo and Mercedes - Live news
  6. Prada pushes individualism with photography project
  7. Aston Martin highlights brand lifestyle in Shanghai center
  8. Rolls-Royce hatches heritage creation with Fabergé
  9. Adidas called out for fraud on the Trademark Office in Reebok’s RBK case
  10. Influencer posts are 8 times more popular than brand posts in China: L2
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Chinese ecommerce market becomes even more valuable to luxury brands
  2. Ralph Lauren, wealthy New York families, LVMH and Rolls-Royce - News briefs
  3. Italian beauty brands should blend authenticity, localization for US push
  4. Day's wrap: Michael Kors, Singapore Airlines, India Fashion Week, Salvatore Ferragamo and Mercedes
  5. Michael Kors, Singapore Airlines, India Fashion Week, Salvatore Ferragamo and Mercedes - Live news
  6. Prada pushes individualism with photography project
  7. Aston Martin highlights brand lifestyle in Shanghai center
  8. Rolls-Royce hatches heritage creation with Fabergé
  9. Adidas called out for fraud on the Trademark Office in Reebok’s RBK case
  10. Influencer posts are 8 times more popular than brand posts in China: L2
VIDEOS
More Videos

MORE IN In-store
Aston Martin highlights brand lifestyle in Shanghai center
DFS looks to capture collectors with rare watches and jewelry showcase
Barneys creates a home destination within its own home
Barneys elevates beauty brands with rotating pop-up
Moncler builds ephemeral homes for Genius project
Roberto Cavalli links with Dubai developer for global branded hospitality



RECENT ARTICLES
Day’s wrap: Kering, Aston Martin, Trump, DFS, Rolls-Royce and Porsche
Trump brand takes hit from political persona
Kering’s revenues rise 28pc in Q3

DFS looks to capture collectors with rare watches and jewelry showcase
Rolls-Royce hatches heritage creation with Fabergé
Porsche introduces new GTS for everyday competitors