Luxury Daily
World’s leading luxury business publication
April 24, 2018
  1. Millennials set to disrupt luxury real estate market
  2. Augmented reality can be bridge between digital, physical retail
  3. Gucci, Louis Vuitton, Mercedes among most loved brands in UK
  4. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  5. Consumers demand supply chain transparency and delivery updates
  6. Sustainable travel needs to circumvent hurdles to attract the affluent
  7. Experiences in luxury - Luxury Memo special report
  8. Fendi looks to creative director family to mark major milestone
  9. Prada, Hermès among luxury labels ramping up ecommerce selections
  10. Afrocentrism opens up diverse, colorful, inclusive language of luxury
The News and Intelligence You Need on Luxury

SUBSCRIBE NOW TO GET FULL ACCESS FOR JUST $1 A WEEK

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Millennials set to disrupt luxury real estate market
  2. Augmented reality can be bridge between digital, physical retail
  3. Gucci, Louis Vuitton, Mercedes among most loved brands in UK
  4. 42 speakers from the world’s leading luxury brands – Women in Luxury New York 2018
  5. Consumers demand supply chain transparency and delivery updates
  6. Sustainable travel needs to circumvent hurdles to attract the affluent
  7. Experiences in luxury - Luxury Memo special report
  8. Fendi looks to creative director family to mark major milestone
  9. Prada, Hermès among luxury labels ramping up ecommerce selections
  10. Afrocentrism opens up diverse, colorful, inclusive language of luxury
VIDEOS
More Videos

MORE IN In-store
Balenciaga pivots to Kering Eyewear as eye segment grows
Bulgari Hotels unveils plans for Tokyo property
Customer service should go beyond consumption: Iguatemi CEO
7 critical areas for store-channel improvement
Nordstrom invests in menswear with New York flagship
Le Bon Marché creates new worlds insides its store



RECENT ARTICLES
Day’s wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
Aston Martin strengthens presence in Beijing with second location
Gucci, Saint Laurent, Balenciaga support Kering’s 27.1 pc Q1 growth

Balenciaga pivots to Kering Eyewear as eye segment grows
Valentino, Alibaba expand audience for pop-up via VR
Millennials set to disrupt luxury real estate market