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Mercedes targets young affluents via digital showroom experience

September 17, 2012


German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

The “Visionary Store” will present the A-Class digitally and physically so that consumers can interact with the model as well as connect with friends on social media-enabled devices in-store. Mercedes will likely attract attention from all demographics due to the increased attention that the automaker is giving to the customer experience.

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