Luxury Daily
World’s leading luxury business publication
Sep. 17, 2019
  1. Gucci, Guerlain, Selfridges, Anya Hindmarch and McLaren - Live news
  2. Selfridges shows commitment to circular retail with Depop pop-up
  3. Dolce & Gabbana shares contemporary image of a king among men
  4. Gucci commits to carbon neutrality across supply chain
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. Lanvin embraces animated playfulness in whimsical fall collection
  7. Dior goes for gold with flashy J'adore campaign
  8. Christian Louboutin spotlights signature hue in social series
  9. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  10. London Design Festival draws luxury art alliances
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Gucci, Guerlain, Selfridges, Anya Hindmarch and McLaren - Live news
  2. Selfridges shows commitment to circular retail with Depop pop-up
  3. Dolce & Gabbana shares contemporary image of a king among men
  4. Gucci commits to carbon neutrality across supply chain
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. Lanvin embraces animated playfulness in whimsical fall collection
  7. Dior goes for gold with flashy J'adore campaign
  8. Christian Louboutin spotlights signature hue in social series
  9. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  10. London Design Festival draws luxury art alliances
VIDEOS
More Videos

MORE IN In-store
Selfridges shows commitment to circular retail with Depop pop-up
Fortnum & Mason turns store into art exhibition
Lanvin extends New York presence downtown with SoHo store
Nordstrom brings Local concept to New York
Gucci takes over Saks to flaunt fragrance, fall fashion
Le Bon Marché pays homage to punk in spirited campaign



RECENT ARTICLES
Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
Dior admits to Sauvage missteps after campaign controversy
Cincoro Tequila taps into NBA fanbase with ultra-premium spirits

American Express adds reclaimed plastic to consumers’ wallets
Rolls-Royce reaches Rockies with Denver dealership
Chanel’s fashion history traced in “literary museum”