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Jan. 23, 2019
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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Think of print as a retail experience: Town & Country exec
  2. Bloomingdale's gives flagship beauty department an interactive makeover
  3. Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
  4. Day's wrap: Lanvin, Patek Philippe, Marriott, Net-A-Porter, Kering, Rally Rd. and Gucci
  5. Brands need to anticipate shift in luxury landscape
  6. Italy’s Vicenzaoro jewelry show grapples with changing consumer tastes
  7. Luxury needs to create a dream: Artsy
  8. Kering, Tesla, L’Oreal named among top sustainable companies
  9. Is Patek Philippe headed toward a sale?
  10. Cracking the US market requires open mind, localized approach
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Think of print as a retail experience: Town & Country exec
Net-A-Porter, Mr Porter offer commitment-free ecommerce to VIPs
Brands need to anticipate shift in luxury landscape