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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. New York debates new luxury vibe: uptown or downtown?
  2. Pink reemerges with streamlined approach to shirtmaking
  3. Luxury hotels bring upscale touch to Thanksgiving celebrations
  4. Acceleration in fashion not sustainable: Ami CEO
  5. How retailers should hook millennial shoppers on Black Friday
  6. Demand for Hermès Birkin grows as resale supply dries up
  7. Day's wrap: Cunard, Lexus, L'Oréal, Gucci, Ritz-Carlton and Fendi
  8. Christofle's Nathalie Remy: Luxury Woman to Watch 2019
  9. Register now: Luxury FirstLook 2019 New York Jan. 16
  10. Gucci brings back a piece of New York's past
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