• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

The “Visionary Store” will present the A-Class digitally and physically so that consumers can interact with the model as well as connect with friends on social media-enabled devices in-store. Mercedes will likely attract attention from all demographics due to the increased attention that the automaker is giving to the customer experience.

To read the entire article, please subscribe or sign in