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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Millennials push impulse shopping, flexing brands
  2. In-store events may not solve bricks-and-mortar's problems
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. LVMH, China, luxury cannabis and travel - News briefs
  5. Forevermark spotlights everyday love with engaging series
  6. Marketers need to learn to "stop the thumb"
  7. Chanel links fragrances and fashion in evocative campaign
  8. Top 5 brand moments from last week
  9. Monobrand stores – Luxury Memo special report
  10. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
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Millennials push impulse shopping, flexing brands
Marketers need to learn to “stop the thumb”
In-store events may not solve bricks-and-mortar’s problems