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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Neiman Marcus Group fights against lawsuit
  2. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  3. Jaguar joins New York department stores with holiday window displays
  4. Day's wrap: Farfetch, Moda Operandi, Rimowa, BMW, Barron's and Hennessy
  5. Mr Porter debuts AI style assistant for gifting help
  6. Roger Vivier shoes spur catfight in comedic short
  7. Moda Operandi hires ecommerce exec from Tesla
  8. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  9. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  10. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
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See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16