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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  2. Gucci launches dedicated beauty Instagram in artistic start
  3. Artisan initiative aims to "craft a future more human"
  4. Private jet travel to become more accessible, tech-savvy
  5. Day's wrap: Chanel, Burberry, Audi, John Hardy, Jaguar and Platinum
  6. Dior asks award-winning actress to spread joy in fragrance launch
  7. Piaget partners with charismatic Chinese ambassador in new film
  8. Chanel, Burberry, Audi, John Hardy, Jaguar and Platinum - Live news
  9. Chanel takes minority stake in Montres Journe
  10. Day's wrap: Neiman Marcus, Four Seasons, Audi, Jumeirah Group, Tiffany and Land Rover
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