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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  2. Luxury consumers seek meaningful jewelry purchases: PGI
  3. Burberry offers a look at how companies can navigate difficult times
  4. Fashion must radically reduce its contribution to biodiversity loss
  5. LVMH, Kering and the new luxury strategy post-COVID-19
  6. Dior joins UNESCO educational response to COVID-19
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. US department store chain Lord & Taylor and its Le Tote parent file for Chapter 11 bankruptcy
  9. Moncler CEO Remo Ruffini talks digital domination in China
  10. Why you should not put partnership marketing on hold
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