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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. Day’s wrap: China, Bentley, Jet Linx, Rolls-Royce and marketing webinar
  2. Sustainability now part of luxury emphasis in home design
  3. Gucci is 2020 Luxury Marketer of the Year
  4. Moschino pushes ahead in China with help from Alibaba
  5. Localizing inventory key amid digital transformations: Capgemini
  6. Register now: Luxury FirstLook 2019 New York Jan. 16
  7. Claremont Rug Co.: Reinventing a luxury business in the midst of a pandemic
  8. Bentley returns to production and improves COVID-19 protocols
  9. Trade groups respond to US ban on Xinjiang cotton
  10. Day's wrap: US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
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