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Aug. 21, 2018
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In-store

Mercedes targets young affluents via digital showroom experience

September 17, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.

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  1. South Korea next leading luxury fashion marketplace: Fashionbi
  2. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  3. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  4. Day's wrap: Chanel, Kering, Farfetch, Mulberry, luxury hotels and Audi
  5. Land Rover leads the charge by sponsoring conservation-themed arts project
  6. Lane Crawford offers guide to living well in multichannel campaign
  7. Special invitation to join State of Luxury 2019 survey – respondents receive exec summary
  8. Tod's celebrates casual elegance of Italian culture in ad campaign
  9. Karl Lagerfeld, Gucci, Burberry and Tesla - News briefs
  10. Chanel breaks gender barriers with new makeup line
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