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In-store

Ritz-Carlton boosts membership program with custom wine experiences

September 17, 2012

 

By Tricia Carr

Ritz-Carlton, San Francisco
Hotel chain Ritz-Carlton is looking to enhance its rewards membership program through the addition of bespoke wine-oriented travel experiences with partner brand Destination Cellars.

Ritz-Carlton is working with the high-end wine club to give loyalists private tastings, one-on-one workshops with winemakers and wine-blending sessions.  The hotel brand is likely tapping the ever-present association between culinary and travel to enhance the experience for its members.

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  1. Sephora, Nordstrom lead in personalization rankings
  2. Beauty brands should prioritize productivity over distribution for retail launches
  3. Bleu de Chanel dives deep with new campaign
  4. Optimizing human flow: Making the most of data and experiential marketing
  5. Bugatti shrinks iconic racecar in playful anniversary push
  6. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  7. Are you joining us in New York for LuxeCX?
  8. Advertising to black consumers on the decline as their spending power grows
  9. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
  10. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
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