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In-store

Ritz-Carlton boosts membership program with custom wine experiences

September 17, 2012

 

By Tricia Carr

Ritz-Carlton, San Francisco
Hotel chain Ritz-Carlton is looking to enhance its rewards membership program through the addition of bespoke wine-oriented travel experiences with partner brand Destination Cellars.

Ritz-Carlton is working with the high-end wine club to give loyalists private tastings, one-on-one workshops with winemakers and wine-blending sessions.  The hotel brand is likely tapping the ever-present association between culinary and travel to enhance the experience for its members.

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  1. Christie’s Maharajas & Mughals Magnificence jewels auction nets $109.3M
  2. Cartier big jewelry winner in Christie's record $109.3M royal Indian auction
  3. Four Seasons spotlights rental options amid home-sharing competition
  4. Colors in luxury – Luxury Memo special report
  5. Bernard Arnault, Kering, Roberto Cavalli and foie gras - News briefs
  6. Facebook's Calibra move could bring cryptocurrency into the mainstream
  7. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  8. Day's wrap: Mulberry, Vacheron Constantin, JD, Tapestry, Perrier-Jouët and Secoo
  9. Webinar on July 10: “Fragrance and Beauty Care: Passing the Smell Test?”
  10. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
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