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May 23, 2018
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In-store

Ritz-Carlton boosts membership program with custom wine experiences

September 17, 2012

 

By Tricia Carr

Ritz-Carlton, San Francisco
Hotel chain Ritz-Carlton is looking to enhance its rewards membership program through the addition of bespoke wine-oriented travel experiences with partner brand Destination Cellars.

Ritz-Carlton is working with the high-end wine club to give loyalists private tastings, one-on-one workshops with winemakers and wine-blending sessions.  The hotel brand is likely tapping the ever-present association between culinary and travel to enhance the experience for its members.

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  1. In luxury, changing consumer habits are of paramount concern
  2. Fashion sells dreams, not dresses: Paul Surridge
  3. Day's wrap: Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu
  4. The circular economy in luxury: The new consumerism
  5. Rimowa CEO: Luxury needs to balance adaptation, staying true to roots
  6. Price no longer major factor in how consumers define luxury: Souler cofounder
  7. Stuart Weitzman, Sephora, Ferragamo, Jaguar Land Rover, Saks and Erdem Moralioglu - Live news
  8. Big ideas, not big budgets, make great luxury advertising: Giovanna Battaglia Engelbert
  9. Gen Z desires authenticity, unique experiences from luxury brands
  10. Ferragamo debuts first bag design under new creative director
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