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Commerce

Michael Kors enables in-video commerce to drive holiday sales

November 18, 2010

Michael Kors' commerce-enabled video player

 

By Kaitlyn Bonneville

Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.

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  1. Nordic nations setting luxury trends of tomorrow
  2. Armani Beauty gets at heart of things in ‘Behind Makeup’ campaign
  3. Luxury Living Group unveils branded community featuring Bentley Home
  4. Fortnum & Mason packs in cheer with Christmas campaign
  5. Don Julio creates ode to Mexico with Miami exhibition
  6. IWC Schaffhausen celebrates horology with Amsterdam concept
  7. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  8. Luxury shakes hands with Indigenous designers
  9. Diptyque reopens Madison Avenue flagship
  10. Balenciaga goes Hollywood with ambassador appointment, collaboration
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