Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"5445dc6e7e03fb0f59ae9a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