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Fragrance and personal care

Michael Kors offers behind-the-scenes look at Sexy Ruby fragrance

August 2, 2017

Michael Kors' latest campaign and fragrance hinge on simplicity and elegance. Image credit: Michael Kors

 

By Danny Parisi

U.S. fashion label Michael Kors is celebrating the launch of its latest women's fragrance with three short films to showcase the perfume and provide viewers with behind-the-scenes looks from different points of view.

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  1. Luxury Women to Watch 2017
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Dior dives into French Riviera with escapist fragrance
  5. WatchBox looks for growth in editorial integration
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Chanel unleashes ‘From Dream to Reality’
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Gucci is 2019 Luxury Marketer of the Year
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