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Feb. 23, 2026
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Apparel and accessories

Michael Kors’ Snapchat lens generates 6pc lift in purchase intent

August 12, 2016

Michael Kors' Kendall II sunglasses Michael Kors' Kendall II sunglasses

 

By Staff reports

U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bentley commits to cutting airfreight emissions worldwide
  7. Burberry includes consumers in Shanghai journey with social media
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Balenciaga resets ambassador roster under Pierpaolo Piccioli
  10. Loewe Perfumes boutique takes shape in Seoul
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