Luxury Daily
The authority in luxury news.
March 18, 2026
  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  3. Bentley nears $3B in annual sales, growth slows
  4. Kering consolidates jewelry houses into new division
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Lexus heads to Twitch for music-fueled tribute
  7. Luxury Unfiltered: How German luxury automakers lost the plot
  8. Sephora teams with F1 Academy
  9. New Longines book explores brand’s historic ties to pioneers
  10. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Michael Kors’ Snapchat lens generates 6pc lift in purchase intent

August 12, 2016

Michael Kors' Kendall II sunglasses Michael Kors' Kendall II sunglasses

 

By Staff reports

U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  3. Bentley nears $3B in annual sales, growth slows
  4. Kering consolidates jewelry houses into new division
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Lexus heads to Twitch for music-fueled tribute
  7. Luxury Unfiltered: How German luxury automakers lost the plot
  8. Sephora teams with F1 Academy
  9. New Longines book explores brand’s historic ties to pioneers
  10. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
VIDEOS
More Videos

MORE IN Apparel and accessories
Global luxury market to grow by up to 4pc in 2026: Kearney
Kering consolidates jewelry houses into new division
Dior stages South Coast Plaza pop-up
Creative director Marco De Vincenzo steps down from Etro
Burberry unveils collection inspired by Queen Elizabeth II
Nina Ricci loses creative director



RECENT ARTICLES
Global luxury market to grow by up to 4pc in 2026: Kearney
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury

Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
Kering consolidates jewelry houses into new division
Saks Global draws additional funds from $1.75B bankruptcy financing package