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Apparel and accessories

Michael Kors’ Snapchat lens generates 6pc lift in purchase intent

August 12, 2016

Michael Kors' Kendall II sunglasses Michael Kors' Kendall II sunglasses

 

U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.

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