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Aug. 5, 2020
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  9. US department store chain Lord & Taylor and its Le Tote parent file for Chapter 11 bankruptcy
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Apparel and accessories

Michael Kors’ Snapchat lens generates 6pc lift in purchase intent

August 12, 2016

Michael Kors' Kendall II sunglasses Michael Kors' Kendall II sunglasses

 

By Staff reports

U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.

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  1. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  2. Luxury consumers seek meaningful jewelry purchases: PGI
  3. LVMH, Kering and the new luxury strategy post-COVID-19
  4. Burberry offers a look at how companies can navigate difficult times
  5. Fashion must radically reduce its contribution to biodiversity loss
  6. Dior joins UNESCO educational response to COVID-19
  7. Ferretti Group sees unprecedented growth in Asia Pacific
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. US department store chain Lord & Taylor and its Le Tote parent file for Chapter 11 bankruptcy
  10. Why you should not put partnership marketing on hold
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Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
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