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Sep. 21, 2019
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Apparel and accessories

Michael Kors’ Snapchat lens generates 6pc lift in purchase intent

August 12, 2016

Michael Kors' Kendall II sunglasses Michael Kors' Kendall II sunglasses

 

By Staff reports

U.S. fashion label Michael Kors’ sponsored Snapchat lens for National Sunglasses Day garnered more than 104 million total views, according to the brand.

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  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Bleu de Chanel dives deep with new campaign
  3. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  4. Rolls-Royce hosts art auction on production line
  5. Alibaba adds YouCam AR to engage beauty shoppers
  6. WatchBox looks for growth in editorial integration
  7. WatchBox expands into Switzerland with headquarters
  8. Rimowa stages first historical retrospective at Sotheby’s
  9. Fendi lets consumers take a bite out of its logo
  10. Chanel, Hermès rank as top brands worth premium pricing: survey
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