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Mobile

Michael Kors ups mobile efforts for Mother’s Day campaign

April 30, 2012

 

By Tricia Carr

Fashion label Michael Kors is tapping its fans for a contest that lets consumers enter to win one item per day until Mother’s Day via a Facebook app that, for the first time for the brand, is mobile-compatible.

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  1. StockX fetes anniversary with Detroit pop-up, online auction
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  3. Missoni family strikes private equity deal, sells remaining stake in business
  4. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
  5. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  6. Prada Group logs 20 consecutive quarters of growth in 2025
  7. Kering establishes two new internal divisions
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  9. New faces cover Jo Malone London campaign for English Pear
  10. Burberry releases 'The Trench, Portraits of an Icon’
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