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Dec. 12, 2019
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Jewelry

Mikimoto taps Ogilvy to drive modernized digital strategy

September 6, 2019

Mikimoto is working with Ogilvy. Image credit: Mikimoto

 

By Staff reports

Japanese jeweler Mikimoto has chosen marketing agency Ogilvy to lead its digital transformation, including a makeover of its ecommerce and Web site experiences.

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  1. Mytheresa eyes post-streetwear fashion market for menswear ecommerce debut
  2. Day's wrap: Valentino, Mytheresa, Safilo, Bentley and Condé Nast
  3. China, Hudson's Bay Company, circular polybags and luxury sabbaticals - News briefs
  4. Safilo to cut 700 jobs, turn consumer-facing and digital as loss of $220M LVMH business stings
  5. Valentino reaches for the moon with new menswear Spaceland collection
  6. Sustainable brands attract more consumers than luxury labels
  7. Affluent listening of podcasts by generation and gender up
  8. Kering/LVMH rivalry set to intensify with Moncler and Tiffany acquisitions
  9. Luxury aligns with Art Basel, Design Miami for creative brand building
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
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