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Oct. 15, 2019
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Jewelry

Mikimoto taps Ogilvy to drive modernized digital strategy

September 6, 2019

Mikimoto is working with Ogilvy. Image credit: Mikimoto

 

By Staff reports

Japanese jeweler Mikimoto has chosen marketing agency Ogilvy to lead its digital transformation, including a makeover of its ecommerce and Web site experiences.

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  1. Luxury watchmakers lead the way in owning pre-owned business
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  3. Fashion labels can leverage celebrities, influencers to drive runway buzz
  4. Day’s wrap: De Beers, Porsche, Buccellati, Rinascente and Omega
  5. Luxury labels pitch pink programs, products for Breast Cancer Awareness
  6. Louis Vuitton, Tiffany empower associates to streamline omnichannel experiences
  7. De Beers extends Lightbox brand to bricks-and-mortar
  8. Omega introduces authentication program as secondhand market grows
  9. Affluents primarily turn to social media for socializing
  10. Sustainability, Hong Kong retail, Tesla and fur ban – News briefs
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