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Aug. 15, 2020
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Jewelry

Mikimoto taps Ogilvy to drive modernized digital strategy

September 6, 2019

Mikimoto is working with Ogilvy. Image credit: Mikimoto

 

By Staff reports

Japanese jeweler Mikimoto has chosen marketing agency Ogilvy to lead its digital transformation, including a makeover of its ecommerce and Web site experiences.

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  1. 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24
  2. Wedgwood's new experiential retail store format in China is litmus test for global rollout
  3. Ecommerce giant eBay, eyeing luxury market expansion, offers independent-expert authentication for watches
  4. Day’s wrap: Rent the Runway, Farfetch, Bentley, CFDA, digital workplaces and Future of Luxury eConference
  5. Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires
  6. Condé Nast is 2019 Luxury Publisher of the Year
  7. Has the definition of luxury changed since the pandemic?
  8. Registration open: Future of Luxury eConference Sept. 23-24
  9. Valentino plays with philosophical themes in eyewear campaign
  10. Day’s wrap: eBay, Bentley, Valentino, L’École, CR Fashion Book, LVMH and Future of Luxury eConference
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