Marketing
September 10, 2018
Luxury brands need to be aware of millennials' values. Image credit: Resonance.
By Brielle Jaekel
Millennials’ spending habits continue to perplex retailers and manufacturers as the group ages, with recent findings showing that 51 percent would forgo healthcare in favor of luxury goods.
{"ct":"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","iv":"72ade3d8ac906ae25c3c857c01154042","s":"9e32878d64c82700"}
Share your thoughts. Click here