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Multichannel

Millennials render campaigns extinct, channels irrelevant

June 26, 2014

Fendi Beats by Dr. Dre headphones Fendi Beats by Dr. Dre headphones

 

By Joe McCarthy

NEW YORK - Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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