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Millennials render campaigns extinct, channels irrelevant

June 26, 2014

Fendi Beats by Dr. Dre headphones Fendi Beats by Dr. Dre headphones

 

By Joe McCarthy

NEW YORK - Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. Rebag links with Luxury Stores at Amazon
  3. L’Oréal hosts inaugural Longevity event in Paris
  4. Valentino Garavani unveils Vain handbag campaign
  5. Alfa Romeo signs on as sponsor of Italian sailing team
  6. New marketing chief takes reins at Equinox
  7. Chrono24 rebrands in bid to lead global collector community
  8. Follow @LuxuryDaily for the latest in luxury news
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  10. Dior selects new global ambassador
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