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Multichannel

Millennials render campaigns extinct, channels irrelevant

June 26, 2014

Fendi Beats by Dr. Dre headphones Fendi Beats by Dr. Dre headphones

 

By Joe McCarthy

NEW YORK - Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Rosewood Hotels introduces gender-neutral parental leave
  5. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  6. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  7. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  8. Diptyque partners with music platform ColorsxStudios
  9. St. John Knits promotes Mandy West to CEO
  10. BMW returns to BNP Paribas Open with exclusive closed-room model preview
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