With many premium brands starting to further extend their commerce and branding presence to other cultures and currencies, there are certainly a few things to keep in mind in terms of maintaining a certain brand image and retaining cultural and colloquial differences in a multitude of channels.
Brands such as Ralph Lauren, Barneys New York and Mandarin Oriental have taken a renewed dive into foreign waters to engage potential customers in different countries. And as more are starting to cautiously peek out into the ecommerce world, some experts are weighing in on best practice for ecommerce and branding strategy in other cultures.
{"ct":"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","iv":"c4b920b40192f65da0b5995ef71d6c1f","s":"49e5435363c127ce"}