
NEW YORK – For luxury brands, integrating mobile marketing is just as important for employees as it is for consumers, according to a speaker at the Luxury Interactive conference.
Mobile should be a focus for luxury brands since data continues to prove that upscale consumers are downloading and using branded mobile applications at increasing rates. Mobile should also be used by sales professionals to increase productivity and create stronger customer relationships.
“In today’s highly commoditized luxury world, brands need to focus not only on outperforming the competition but also out-behaving them,” said Milton Pedraza, CEO of the Luxury Institute, New York.
{"ct":"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","iv":"46bf66834e4ca8bc55c14f8220ff1bb4","s":"b0ba9afb8c8abc28"}