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Retail

Mobile can lead luxury brands to more personalized customer experiences: report

May 1, 2017

Push for retail apps Mobile can help luxury retailers identify customers and personalize their experiences accordingly.

 

By Danny Parisi

One of the top priorities for retailers this year will be identifying customers and delivering unique, personalized experiences based on that identification, according to a new report from Boston Retail Partners.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Dior, Rizzoli to release book on Lady Art project
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Veuve Clicquot debuts après-ski activations
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Dior dives into French Riviera with escapist fragrance
  10. Brioni launches anniversary capsule at Bergdorf Goodman
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