Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"cb9f0dbc2fd734099aa9375aba060c38","s":"69abae9b0e8f46d3"}
Share your thoughts. Click here