Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"2d4374440aa31a99d5c184f0b807204c","s":"efa390cf42e85533"}
Share your thoughts. Click here