Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"57aaf38134893c94e5db25c2a6a370ce","s":"f2fb1da453bc183c"}
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