Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
{"ct":"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","iv":"0d8f66f70c871a19b3b8a1c9a21b5596","s":"e0d71b289226651f"}
Share your thoughts. Click here