Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"5fef9bea43e378f46b8e2f88bfa4bc92","s":"a4fcfa0c498ca078"}
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