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Mobile

Mobile intelligence paves way for spontaneous commerce: Forrester analyst

June 28, 2012

 

By Tricia Carr

NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.

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  1. Ferragamo transforms Italian beach club in branded takeover
  2. Luxury exhibitors to unveil new concepts at Monterey Car Week
  3. With help from Ovolo Group, Wyndham to test luxury waters in APAC
  4. Off the Cuff: A Q&A with Vispring's Clare Schifano
  5. ‘Redefine Your Beauty’ campaign launches at Heathrow Airport
  6. Celebrities flock to East Hampton for exclusive ‘Saks on Amazon’ dinner
  7. Qatar Airways creates sonic symphony with composer Hans Zimmer
  8. Rolls-Royce wraps client experience in St. Tropez
  9. Trust and transparency: The new sustainability currency for luxury
  10. Miu Miu reclaims top Lyst Index spot from Loewe
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