Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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","iv":"317a265961c7b513d3c6bf74a87f21ab","s":"031112eda0a0dd10"}
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