Mobile
June 28, 2012
By Tricia Carr
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
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wQin+BJM9x4laCzVtoBF4Dm+C5Ps0DrrizRcQYrbefx1EBDfTmocSXTh9J8SSVVcXVcRWESe3SNAax4uCTlZh++6ZMWema9NmeKMIiSTGSmoeCug29S+6htklC4LZLTaATzsbJo0owpSmxW7HU7\/ewN9TM9hd2cfBIrh\/cJAq\/PuDXpesllapSdcxpnLAJ\/KWz1qQmGm30IFKXKSClFEQGF6wfXAw\/ozoZLb7InqEbZYZGrfBk\/c+NqjKqJ0MYBb78xePJrJXdZfTYynadOkF\/i6cwGZYs0aZNtoLPgwRyD70pcyMblxrEmaHZBhHOE8YEXB+tprFZoB6S+cr3+Q5qmH9pJ7B2Q6GP621puLlxyQ1vzq0syrCiy5hl\/tftBn3u\/LFNkumYxx87bn8r6w7UkKUd\/99sKw53CFxEsvIvP4UmWPgEYRgEE\/tr4\/kwHxAIlY0+CcyXskmR6H\/p2IqYkWYAFgSAvgtRQWuMv1zqrKfrVgPq5l7IaLZyo3yKlSAjVoEklE+khdkMxV5RGjfd3QNqgbAEQ7+Hwa9JC69hP20r21lwMRtL7iGBee7RpWtPbe64pthweiWkQBIqBNKaRL1rjZ3yWsU15XfiP6Ud\/i6+ZP\/O9Ru6IQF3bNr+PvbJTspiYqwaC+K6FLU7QgsCJuQR9SAAmUUof44ySlYBlX7G07XatctZcbZkv+Gi3xrNi1F701LcU1ZUWKPH7Cz7wdEOcJkirN90ccktIWSsUgXhWmZffLs90tW8nIJoCcSDszaakttW53fDRSRxglsuzBp6Zds9mO1waEP+FWVHJ6tLYOu7WCVVwb0lv5V\/be39wvuJBuN098cXPkjBZmy+YUOHPG6OunmsrcakK3RGwcBYC\/kuP2DgDQfCCmGId2h0DmPZvhR36\/N3Fv\/QxImzBMAXMqniKk8E4wIOpfIF5SFHRKdPOxNG0XYu7Hx5b+Ya0IcmUu6kdjJ2xmvbGBC7H1xoWukiE2UX4Yy8rgzr9+b4NOMlq4mpIkYUpZNgsUV89qhF\/78zb6tUh5p5xYyLN1IFWfAvBpkMVWsoEiLwJjXuMdlRFqdvta8ykk2wAied79q8YRDr9J40uV\/lUgrxYR+xXTQ\/QnFQDY\/3ci2pfKs0EsaPuSYNRVAdJyIGtd1nRmsYjOi1Ad9ziUaVPx1K\/y+CPyKlAxJNdAlpSrEhn+NVzaHywbJzQcfHdW7sR1shrwxywu3u6F8drycCS3QRwOlFSjJv4VL9OKdzAcLiHOoEhunvCsAwhDsnJPQW7nbK9JCG1VEb49mxDMUYkQuy8dI1CKvr7isQont7OZyZQQC8m1cd44bfa6tql7bwzHVJwFnrdG8YwhBGTEUjw0+W4J1G5n5zkV9bwwRF0W25MGcBFfVkTdNpXP3p5iOd9LQBSNQjZDT\/xYa6R3VNH\/ytIOWYjDU\/illdqIhMgQO+taR\/sS3CK918jiAgKo3mLOVmdpUbJ9OeTjCvkfiFtzJDKkuA18PtOoIAIeOPLPfmOzxSnAW9mC\/BJt6NfHfN1KehT5UIrXdM24d4MVo79mEhm\/Pmu5oyGoiIBnPLFVomDkKsg\/YRUcjV9Gj9rlFQ4YV0Qd98ycXxxpmXtQG90D2yphhJ64tR7TjPHRBA1fOgVS5WNM2EtfVBhHhfDASyVSCKQHwjYmvUBH8R+VMSFQRbYC5kNIdAmrIa31\/ytlBWxbIAzB3TfGq+NM7fGFslo7kTgZshto+cW1GMFvL95mO5+Vx047vE3ELoVG1PVLvznFz43WuImlT8ivFkDsRszSlf7qOEuk1\/mlUb\/P5vvkWbLtFxHeMW\/i6VZoXlDzSK48qyyiCYWcUAZMUO9n\/iXOmTwLXTrXQYhx7ze9XY1n4eHsaIluAmNMxhVL7xg89MhDmDk\/DY7rJ44MkDsg+kIKmhgrLRybb7vFE1HsFNdqonISlJiJO85yPWZBiCFGrMfNiRdOibsW1UNUcfPmBXGh5gh9aNkJSRIldjPFWA5YX1PfdmoCt0SpHmlJmexAp9OQXnZOEhXLnd+AHNcAHO6RXSoaviNCjJOTGFgdbt5XFrf2kpqP+HQGMqp2wdRvfhrrOrrlapNK0jQ8Y0eWdW\/QLkM\/gWMg8j7iJVYIvSxSxoYyCnFYoSFbA2djuO2gpJo837NcIC1d7hBlEtdzz63JIEN55\/IDakbig+ie9a\/4DW\/HhiuW2V+B2QSwpsj94yrYCvs6\/+JBVyGeZaLjqiCUKyh3nSr3iIkU53hyrKdsrFeKEKN9E81H1k7KnS0WSnzzMQv3E4tp\/gtn6QNclrlp3+g5hNKK\/QY\/8x6Arml7FnXrWlZU2S\/rccBJxTgyNdvU2urfEBDxafFOeKBBfPRPqZBQKLnRzM4z1X7wPtUYcgpmTsQYOLG7qg5XDDEjVXdR6HikDAp5cJv9AdJQrxMEgQQR1hDvAiSLN0om+lItB1Wj9d9dicchkRLYhxNK3YSur0XpMeVNw+hRDSRSMxb\/OsLkaZpTUEwgwiFyLjTOQwIHcPA1FrZ8nDRcbrN7EsHusDoy6HXft\/KGWlBcYI5fVvZV+Ui7MenkGm7DN+cxyKYuJAgfYkhGE7tAm6Nl62JwgriB9p8bD+tU6G4HRlSh6ZaK5Iu04Tn9hFrt6IMFLrwNoub0BZipmpIP+LBMg5LyE0ZCSEFK9P8ham7TVROl++MqMqoU6FC3BrgDpJZcqxsKZuq1hxSV65ht3kEKJnbowr7UJXd1JSJUiplau\/Q78EY8XjFVVPOoY0CRYjCyc66U\/waArSojjIQljieKLgFbseLLFhGShEzZAAG3MHx6jiCTrLr7o2OIw2sG3uFi4nqhQ5B7McEMmm0gaq4RtYrH6zJAaKinta7c1KzCO8ytSuNqD5fiAtY0xir8ni8XYzQzLPrHB9ThBgzNJ3n8k\/0bH0OIS2POsiTTuqMpPvwoQkDuzw8qythjxoGrKUJ35IPf9M99RiuY1D0LH8etbvgk1Vi3+HesDwijCNUjR8PyEp+FDcSSsl1oqL34PEkEYLJWRxsu6IccqaWyywDHIX2Ro1L5pOA0ef9r9Hk2uHThsNCCGxkKOgLtIY+BXNcJEbJcWiL+5TsdwOGVXjWle1qIQJ0PApA7uI0xgFE1LFVO97EckNs+e4+o+GbtBuOGM77yv5uhf9KmazxcmqkEUosRdptH9gPomf5z2SknEJSnVl+FnV2eJuF0ICoEQydmzLLI2yUhr1neYDe3Hj4RiTsxnMGLmH+TBsTOru3ltIE+X7Cox+MjL89d+9DsbphvqPSCsB78HxXEnlQ0zzJsnAgG\/aHeyt1uHgq2wPtA8VrnDtPuxthbdC1lNnsVcL4PhrAhIpS\/NdDl7vNSKnyq3mpLDLwD1xW13dhU1pTHKcZ9iuOE3EX0D4tdUnVqwq\/mJJIJWy6KI\/8x5ihIg8uWEEiVvU2aAed+y119J+yY4AZC51wNl3sNv2NxHChri\/i1dSNQRE7klB7R3EeOWlCnksF8L8tvaZ1uPw6VOqMs3zMq8rQseerQ8n4HB8nCNkBUdmZtGBGquvuftIQuIj1dQ8ZOmyg6SL+RSPLug6QNxAYoxDUfn8rCx9T3K5YO1GWCRi98GdgWIzaFKP9lpHBQERLrbU48KN\/j3wQHfvIF8z5uY9KghM7qVMHEM54RjcZG6eEnFFaYaN5F4hriq3GzU7gzhxHFCTAv7ZF1RaShLeIZpg53gL0iNUKBiNH3FxAIcSlLlCQ7nX5v9m3yOo0AsOcceOngRbERJiw0uPygUOvFZHmxLKA+rblVp1oIwgRDc+lTn\/SGbQSzS9pPIpPcHTQD4KYgUsFrcojO4x+FGmMmbmZ5o7XiLqe16EMCrb9Xed98HpwWnTGulq0AmWc\/ffQTCIS9OoVDAWftBuTbugQZxrgk8\/AIGbQhR6VjUMvBU\/7aFhnwSVlcuF4x3FfDG63gQ2K3TsM9FMtPmT1vQ7tI8Uk8nn088CUDTSACa9Od9+VoXi2Cd44YeF2X5D86poqX1P9zBns8i626ohD1TKPcyhthDaHYlMMfiq4A\/oN5wzVvQQE7E6n9inynxlhQ\/X1\/jllx4++GVIyYH5gfoqRshyzsEUeQmlfdcutEX65O7wKoOzemIijyS1bL6ypw\/QxEHFHsTDRv09gpNmu\/TJ+B\/gGeOVxCHCvHLfuDqkUBrhNQCrGzAeTF+C\/uzdra0zpnSPTf0ticWKMOk+ljBTEBghv7gUKzrWWL7KBS2llSlN7zeDBnYQ4KF9QjYXp8UAm3Ee0d+HGPw8J9X\/DNDB46mdl2fWiC4fEVw9Yq3JzysWDHoRxKtbX7B8oEHoBl39FoxBIelTtSKuQ8yIjj3BySpC2iQnb1Hh4UTUYdag2gONCS7W5GT1PENYQ28PG7xa3NsZ55g6Gzf0m7Ae+mLckHfo2Q9UAuzofIclDvmPmfpaQ\/JMWgs\/XSq2zU+iiU98neUqeykQFW3m\/IDCslgUUycJodTiwh5N7xZ1LAwCwokE30wRU1UnVGMjEAtjU6nYz2CCeBCTnD651Qek57zSW\/FHYo25sTR1CrdMjdXClj8v8lECfOio6JpAG2+jd3BPbmImXnapvTbb7eh8XbXkXMCzB0SfQ5TbnV8bGFNYyW32M7BfiNi\/2uP1HE0qJvzgzMPZ1cVHtGbghrw8AdFCfhRlSribUCUxXuEkS0wwEj0YPWEl\/4NbAqnZ7YbNcl\/2EM1K\/9gn2ujKa9OQOQ6MNyicSyIsrbkcx+nynjB8kkq\/uF3CM+xszw7JYuVip\/ijvzaKoNt7L1EQ7TEN\/exCWtTyLEdlnahCglnSTf0dF8n6TVpXXYcGvfatS5FZNw7JG8pzwwSybzCTbrcBSjHLlq3JCbJS\/MGzatQBMQEqhEecHdFRrFEAx74D\/xbnXrJwzKQ1n2mbnZKNh1Z9m4TtX8+h7z995O9BcxQ1tK\/WJY482SGSQgXRtY8i8ltx3sCL6oH1PT2jkK7Z\/V2hqu9BEf87KsTQreNHpDKXuiBarFZKA+aiGlUF2O4nv9RVeR+5iNPE\/9Y9KdzTW7AQS56q7TjazdgTWDRGxTLcgKyfpw08VyCd\/LFKwKpCWLRcow+uX2AyY2T1eGSUL221Bybip7uHGU+w4I564I3SLbdKyeS7StyS7Cob5JA==","iv":"c2041b2c64da5b3c225ff1190e6d75d1","s":"a75c7059c3c74061"}
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