By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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akVDXBvHEKl\/96vOUBc70ZipEhjP3pn\/F\/ckHkGfURf5TBV\/rzgpkyXpt\/8wPnfmkIwgAtxNn3g4UZiIK4L6Ko8Da1DCVaZWC2fo4axWOph1gyF+kQLdebUj7TOXdJ9aB5G7cfkf1oZxyWLSpedzHj9ZByaVj5qDoYkzuKcrKJgiFpBtAbK5ZSu+PxqIo\/ewMNCI4d01vBKTSBuwr2PROp6dvhlwvTs0I5\/IcyC2Te6UkI0ZEZhjHb4fBj+q5pNff8iiTHy69SQRkQ2BRgfHSVgvJIWXkSGC7sMcSmlRT0U16gMTrT3lZmQAhmHtMqbGrVoGD680O78CO9QyNo0d9CoOo9OQDsGTL6EREv1YGvrufH+0kib6QUF2DeTXz3HEfO5J\/LpwT4kvsCzCVnr7aVMgamn2vrXKMaQEt5uSPnaELwsKO0ImLERdtwIUBOr+LoxG46r833aZVZ0zi65gV1C5mxxOYE5RYJa2gAoxek\/cVCC7poz3SxDunXCKIHdXbO8g\/BP1hYsM\/iqDc9uForZh9cj5hn0fz4J\/dGQjL\/1dy4vvd4J3A+PjILSZWuj0motUtVvRcFPcaKlurPBk6Cs+Wz5Az3FtASFCnOrpsNC\/7hp0I28z4NrujyN\/0Gnvd8SE1h6ykLj38FEaLTBFSa\/mtpj3rhhNCFlyEJnP9wYs\/5W0E5x6NRcYOJYHRYR2ZOK6SLQ7bL04UfY7YGZlAiLALh4J150884QyPsE3YS1I7P3k6p5XNl2VbSFH4rb3XtI4Bo4xUqN8ePm0vnJDbJA5aoFBuej\/wcXXqoTS7gVpxD8FtIN5lANDrREDq6r9ckq5j9G1LzpSZp1EJBaTyVhqITZU71YF55IcTAgbvusWJwCEtSpiFJ0wF6fc0rFKXiVcPBOxDLi3yp2D5w7IDLEjxF5Cl5wzfm2eG3tKgDv0sXgrzU\/a1vCH68KGIY2j5zo9t5YwNhddqIcrLvqfBhfHnyx\/GNYfxUJydSr8CqTzAzCarz6mOH57w4tOMANFOJUBGZhSQZerw7rCLUkWzDnCYzWECWeVTl03eiYjUlaRs5v8f6sIc2rH3apnjT+Uvzt+jcFvxeCTvdGaM4hhMUETBO2NAn3cEjmSSVi99+cT8QZ0hg+mY+1V69fNydZHJkilAuxly4iwSym1ckuSksEKIitymGN7BB7PEyRm1fMrIXwdxsnZKJ+UzwD8EjTfKcfm9QWRerxcQyS2xRTRU8D7\/KoqVT\/ZslQY3wGzmAHfERgH4my3CtNaSyKohyTgOQvIqH+u6eSWgOcyRG5ANX2j5oyS7pWjSZ1JXchOp+7AzbIzHuJdbFaZ6kMoYe99BfMcFj8HZ2+lZZtRGeYJbVGd5Wk7\/mr2rvY4RZR3vlOariOJmQUaqhYFnxNstTSOs+giE6sEDk3jEGoHIunBSHpar1oUAPcS\/omOAuFrTeU0QaCRC89WHdpyOI7WLm9SMy5CpgTmOlYHkGFZGaqvu+m5iPVKQFM2zzTJDCPgqPdJoMJqBmzDbfifS2crfWAPbOTPdu4LzmOPsLcBzoDYw\/i6D\/\/4qi9iAAlHdKX5hv\/xw2R98dc0+\/TEongJ1U3MgpLrVH2Y2gSFF00GkXN36Y7QKxra9kXEu\/h6ZEA4PP1ELbz1pFgyFpW\/jhafFxd4jzJo8NyJMXW4ZVeL1pFpJH\/ajVq0T8TY25D8E7Cj8yHwI+kdLGPNPFV+2ZRZDlGCXu31QIUa","iv":"b3f93f9fd55954b913ac0e1f9e75a4cc","s":"96b300befccb63ad"}