By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"0a09c45463343d59add38a3b1fb04a87","s":"5b3bdee2babaf947"}