By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"7faddb12f902dcb95d3c4a4eb054f339","s":"994f616efc048df0"}