By Mike Ricci
A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has recently been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
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","iv":"3a9b0cc5c06360881726f366a89f2452","s":"27b7b073734d95de"}