Columns
June 9, 2016
Naveen Tewari is founder/CEO of InMobi
{"ct":"Vn+kBIdvqKT\/tKiuqGG8Mm8yJJMoK3zo7Li5Ecn3\/blfN6jLIQS+9w3X+Zktc1RGV\/A2Qd62QRnSYxQ7EY0xCXA9cVWs6V0isBg5B0vc5M8ZkRccKg3IcHWUHdzQpS1JxbixT14RWxoI9QOE8vHkka77U\/gq6QxRfB8+naJ7aaH7P2xepziHekOwkE6ulBZ2XcXE1Z7RCHTyxvZWbvmS6THBwVt6QB+9kv+ZIYJuZE4B+hyWJz90ewkkb3J3faJ\/27Q4oy\/8w4jKg4zr1canfMw+ik+Liywp7DGFJz7ai+RIejpdctzF1muwxgnB2eENlofhorFEWzZfJe9cjDqgK3gkL5mZOTLoGcSpP\/SNX5aDGOlscHGXfoP\/nfHJMf37PEhfnXnN1Rfwewda0NeFZ7l1ILUEqFAT4GZGO+7uHokPd\/W4IzOY1jNOj\/VbKZvFVXXjg2c7ZXqGsns+w3KX+r2QtjgUSRVkxTt2EqkaWpOIvyqTVsV7XS7C6J+DyUkor0jHNJdX0MzOGhRcBWk60cy3nttHE9bMIFc+W2HPplEDUN0Fv+6F9ZnzbGXcQ+0\/M6f5fcwl3klzkpzFuUtQ3kuOnX1h0jfuzKo1MT7X+6ISX+UNhDYuHDE4gAJfynb7x2mMyVuZ15Eq5U1gUIQbS8vJavFe8uZbX7jaX7moiT9Y7iRIrjy4SiNiq7v3z3JHfWNkrwQSNL7+vRajW7T+mOmjZjjQiWXfCjFjkdTE5aHrbNC3dtw1b+kViTon8bDYp3r1OE4MkeCJojWVJMGPHqQh1dBEuypwvYsEeILko0L0E8niRWSWQnAFV2ZNxjUeh\/g1tQwFji7o\/JhvE9LLwWryhD5Cgn5uidA9FqPY0swscYErrW6zBNl5I6iwiNt6mxF5fGivLOx+9o5ga8G0myErbcmhArCjh9z8pMEC+eogHTgoxAaijTY4QZmuibeKiU+nu3xLHoSvjIt\/7ZdTj00\/5QxkmGzBqqr6wey72RWz53SRY8WApLdq\/fs\/98aEF18H6eFm+stRQYDWmFwaMEtn7QLTTH7RSoVPHMkE5N2OZaKQk26e5KVEZLH6NqcLyGlZjQa\/wuoINUvzoIIwC+GwjDo7MhtpMjIBO3BLBEGDWhtlKz8hl0AmsJZst5BpUP0P5ml0xmjHn3DVNjL2hUgWAoEsGlj5y+b+ih86gtIyntUm5NndI\/ZjJfLnufPK960ZItGPxkObQB6MApuAT5SE4X8s\/EzLHpAZqwxnhEUyISL4PC4SMCPn4TiWEzS6+WI84NGAZxhzzo2z1OqA3vNxYqdNtB7HccnqEmr4fhlwZOFC3YYyOwcOnF6W4BWoGZKKWEE1hz8aQVNcWksc62AedWF7d2ys56K1jZQ0CwHz7GLK3HRmFIo8wz8hDPAHHHY4uLp8sRmAsE+KBVNGKCq4Ll+2nWjfOMEEWwPpRBcGFO+EgX\/mlNGvUOLkTIgwuSOP9+DkvhHefnmW560BaOyzj20S+yhrgV\/z7KCDBwrRiW2rRCnZjaF8LggKwrh7rhNhyJqK7uz89qvd6Mc9EwPuT3KUdu2zGd5TRCaN\/wOtdasZrbHgNL407mTPb4biGAoL1uWdBe17G0En1Wmu1E656KK8x2uo+5EAVCMoswLJZzdDBVfR4QUuhKYodq7IYQvIZQ\/oF+H+bmFuT7boqAXDazNXYhGMpymHDibbu+0tDWjb6LiEiybemfC7MGEoN0vANPFz80T1fv0JY8wwJOuQlDgWkZFMBy75Ypj0ZYN6k9PQvvrzkVfB1UnjYObtNh4Rq6yqmUNCSZaUWEfsyJtqPowGfdszl+D8J2KS4Y+86ci69ksAQzLwL202ehlfVjqPBKJsDLIEYdBQLGjQ7x7\/qZmNDNfJQTe21V5sYYUhBWc6IK3w\/7DsngMgQFn+BuiIXLuwYY9imSXDBCTja\/isq2zDzzVtVOqfGkC\/vR4hj+5xTr1eZeBujxrGbNiWOLaqTxbKTnhODG61ZunB8O6bMznKE5dsqTMR170\/2gvg3eFvO+MxOGd0glW8aE73IjkFf0dcaH02x4fmTfdOYssdTrby6j0rmEzLEo4gZYVzqEiLvtGJyPaykMKFULA\/ByPVwvqtxzPoQhDl2yi5X6+MuTEYeZyOwS6ovYxYdwHDyktKZJvy8W0YLSKhf3uGWlhg+hylIbYcCsY3L1j48W1TzuMqoJLSUTQXSd++dD46VeZRHVJB6pzO33Lh87YNtye1jUfb8oxdnPtdBNl4AeYshpBkDE7zYQM8RTpnJzFY03IFlsaNwVSyAsgTLp9ftYdVtKtIi7wrH6R0QI5ztEFbDgUxixoilOeyOM0WxoshY\/IUjOIVPQAkyZ881XpZ\/I+zGcu79KlvGek3og9rRLOUIBDj0RqGwvCEEKhzCyGeyyiPmgS\/CC6O62Wzm1aNMZpTu28w9O9E9aT6Ixt1HEEq7lefZ5ZS4hYYa5jj1ih+WaQ6OwyPAVZeUXgAN9LqW0AQcoNo1RziWeLXq9GJNUoOKWIEqYnNO8pkDXh\/NzG8\/eGd41IwQkNvQAmsOLUb4pIFPDD0zg+Z8MYYu4JgEeWYGx7EzOUKeSaZ8YRa+RNlWiMnC2ITxZTCS6PUB3uWjP3NubeGhsjbA97Y\/aZafSbdhIWB6tys7LP2wsJ8X9EoCJaxH3OixY\/73iMkLXlNdenEYJwcWW2Dcs1ClR24WUjuAyC9TB37uhEhDFybmXg1tIxZae3vW5u2+ddQXYY2V0WraQu\/siFywxwLnGkloPn\/d9\/PPoD\/IlKQQ8FuAUVxed56aS0z99UceGD2mM6GJEPeJen95of1aqyqnOQ\/V\/xyt708zIRm7gPLvm2DIa2IoxxKs1PORRGBamAo39ZQNSFHHgmFYTLgVZ5+iXN5GZMIB4LulTjE3su3VS5A9FQouuXjJbsIKGLbG6dqoXjUNsjdpSJSmOSHEDsjknleRS\/8Hfh3W9d9mf5X5DffftppK6J\/duf\/W6CC6NiQ8sFFgU8Ufy1aGwPT4+Zp1KBch543SSpwJnp3Y9wLAAdT6MGev3kUa3IE5n3ALOnZDZfwzVI0nrOc+AS6g+n88sbbUPFw+oX+QlbrxkFzxFB2QYGYRiKPaIYnLap3JSFAQMiGdX65LCsl0PRZc1puWlO4q+fMd8cRuG0I4Aab7dKxiYUYF5VkDPbSRd9WSlQIT5rGSVXYe+sPo2WtvKAFLLWvAgjptvh6AwBlJaeO1rMOT5O9N9tsX48WsLx4I8WlZo+XeybCr+Q29BNz24s0ThseBZf6HQLXKntMIiRRptBAsBkea2msIz8R+p85jdSmjf1i0mh4yulCb1VEyLv3lgrEypevQLgK4dYYU\/kVrq5wnFZb0y3NnZJS9\/FSroabJ5PzCMXDGVmW+Vk6yisfubBYqo6dP6TzUWMy446qRbf7BsyiFJcVfPMyGmZTJUmWwlQD638nVKm5ACEmwy9uLGf0b2ov\/cpsTEjzAEMe2APpTTIGaIiwK5sIK6M4CHQXx9lSrtjhWfBz\/dvPSvgDApkK2\/I0+LuOeinoGHVk1avhEop7wICsH1gfGaQXsRDwlPudqcoTxB3EodxSG07oQ+Zv9fUKclQHkX1hSQ16nbxjDuK7N77Szm2iZN8gNC4fZBSXa5m8ky3QIEvNyu63KWvVM6jhFbyFg9QL0iJPkojK3y4+oyzsZwGW\/r9pzr3EHbEiUGgQ6Gu0v\/ZdxCvElQiVKBzfzyOWfa76JmoHK97hONgI2ADV6cXUOtp+AVoZykTtjZsxpBlC9EOmd1h7\/uO+kg2rd5gR+aL7Fx5vQLMkcvUH3j3qfUf5Fem+Zj\/pT5n1dDFQg55+bvqHo8T2WEg89ai9vR3EhLLXfvV3PH69oVPgRRmH+\/c5wnhdhLeT6lxilnERukYKkVFrLmayvP7mgT6RxH2WD3s6L8uXNj0L0fNhOyNDhnrG+YcXPSPSB9sYSJTbcZXMdYsCGJwIzvPDJcwHoFlseq6pPcfLqGaB5hJ5sd+QoDJpjouNv08r53AVRaa2YBMR9k+1Jek1zrxV3zNMrnNJaY+luvFE7RXxZmv\/LKtVyf7BJ8SvJKZOoKAI\/YDmnkfZV1D9X8S0ru+6zi1VLMdA0u03KLMuBBdoQGQnHjV1ztHUk6Exa4wN1qXYpfRxYMo+J5i9Uspgo4zTLPbpslJAADtFHyytmq3JvQtr3XviVewjWBcSkaZayqlnryCBtQ6wWqKLnH1KMehnFMrrcwFG7SH2Z14490wtUDLJgkjI5IPERcxJOjo+JJFZfYu\/C74+izckaacnh\/RE15PLN7XIXtg5lrNPLGZoPRS2pO1SmnKL1E4G9uccc5riijy7yaGamWPU2I4K2LKdoNDdXUg3bLfHtSh3y2fjaCa6Gv8PaikgbK\/W5eNA+B9OwJ0jUkXoAJIsnyFB6jk1sFPHHNIYera73ku\/intaOYOEeDk4itAWq6TSBrhaShUpCCY9BlrihvmtlooUZ2Qp6U3AM0lK8OLart+7t4zR4LEuLAahmDadCo79hTKOHhqKCRYI3Z+U8QBilnKxEFX2arsYNk3wQSIYb1EcXPKkqKjQ7kxmhYUzHaJBugsd3+8mXHLl0R9D7PCtB7z8UAwIzbCiqdBS7VvmowZBpQ1TVjnzMWQnMfAa2bJpc9V+L98Cro\/SZXwrNeJrg489gG3GoywmdUVKtc\/yDlMQgLzpkS6fnD+YE6qQK8m1QYMv96NqeyqDqyLP5Q1pWF8iEnNC2MWZLp5V6Yglyevf1ra786cwujiLRDHYFh2LxAkrHV\/zSvM9PrysuqgTudGOdaIlNdQ7U88bQ3d39c\/h6+YRbFwYb01XY1DuphdmNHdRnbhHo3bW+DcuRiKER2tvaMdfLiFk33\/yth5zvMWi5+cuQU3L0KaXnaYkU1LW49742QNbe1NGVDu2p233gVT4rvOr54\/PVHU7GW7SsvVxpBXLqvl+Jyyk0+SJm0ydMi8U50IRs9DrhqkOLAvwUT2pNwyuuhSqANyHssLwxX1c2c3C7zz79GokNO9B+eDvqUAUQ+k0PV+vDNfPGqg5dFu5PbvKWqknGKrUyEqegvc0tT8kNYk1eXwCREBk3tP\/QYs8bzcqmcB6BMKjAtnAX0I+Uq48DCpOn65sC3bvcJq4i5w53+R+v0wFWzL6p8NK6JyU+r5wdygwaMHxwJeZVsE2F8ANnm03233HdpE8sIb83inU3xRT8pm61OlSJf2yF6RqleeFeGuXq2ufwNsfskh71okUAauNSh9syhaaWAxr9EP3jDly7VQZgnVFamXXNk7rw1SST5Vmw94UaCYGK6wU4\/vTvJTfIZFhM2ediBAYAV4gczi7tYMcNIzeWy1Zi\/tBa8MVY2\/nsJ5\/9ipUVT8kdYH9NMLct7b3Hz3zaIsepIrUouUQY+vfIuY6li3Hi+v\/ls0\/NU0tiA0bc+OKmaTDdRwCM\/r46qIrWZ1OofjMvmpRJjRfcVvzazS0E1hnVf7+rv9\/iEVNNCczml2iVgBvyY8SLDsKMLNawRpEyrZnc90cniQHzq+m1GtyJ8QWV7akgU9WvTR+tovQ3n3Lg3rQ5wVpb6T6SVeNTGHQ91JA6GfbSaSJViHBJ30K8+3dD\/pb4j6BFCrZ380yaHgYd8Wwq0Z2I2iPK+a0ZB0Gd7pQszLblYqils7Tq3Ixhsr7oTEHGpUhEw7wmJ88Q58igFSSnKc4Z8oZ0dUXrOvz98T0RDD6jnPJML1\/d9WmlkRurXbtaH0bhDGlGkCa0rRqxUHB15cdAHMbmgn7nnJcWu19qXpYUlp0FWnrjd6n3qvCHRJsscXzF7lFY\/vKTG8TTvhueM5MmHFkE9jmXcdXxFhafqXJ4raaLCgZtbEMzCMM77CqyJna\/JvV+N8D14ucapcB\/nSrN\/ewdLOulkGptp5OjBS5FIHKPEF0iGzmoExNVQ120Z8QKfL\/Ne4+k0m2x5Si6SX3tdEHtAJP03HHMbaQ12Uj4Rx+VrhVeVYWOg43nDP+rJVtiDAafd3wCq7R\/U3k8GjYN+gIUECNAisdmn2ioTFxO5O+Zs\/E6IkIVFHmbXRh8XNNQTgFjDU91OqRM8Ey72v5B2m0WzL3iNWLMJkBsapKR1wis2R\/fZfHqInWnfRA16BA\/4GZg3\/HS09t1DtLs4\/v3TUoPKC7FgVy2TN5YRPdFqGBMnp6uQGImCHzBVLTvAfdl3UTcKGoxK6o6CvdAkfqYUeVfELvC9MDNvwkGxpY\/\/zVaE9W26+dgokhFI2A4iDAW9VIbF58akNXHTS3EeOFafDF\/etjnne5bVEzAtwtC1PeyiGSLQHk07fv0GdaMkF8nKoX34UloWfd5Tijus+\/QJqDZmiPMDn7NFqWbaQd8Hxu4HrccqMboJyWqKnazfIG0Mo7OICcaNak9Xxf7pIgOSqutqleA\/2tS18lotvhl8nlVEM8WLO07WUtOLd3v1VJIA2T0Iyzq\/T53aKGlJ1Kt7WIhHUguUGhaWFfNmX4aViVXtnone+Wmh7pDB7Azd6Ps3VQfivXIiAdW2ZBYE6NMTVyrxWCDlkWEdtDrlaG3vAik86uVsLKaU3OCG8GPzC08Bo3fiFp2mh\/Xh4T45xUG1dr32eD8W3Qb3d\/aD4Q1xSrrgswNnY6\/fLWj\/Ew+n7bVLT9Xx\/AyfdqNw0Uyj+eBf1QkuXTSbTvKI2n0wIPmiiEZH5jak6Ft6no7A0BXic4k+pBRh2Pj\/eIvjTDKjA2aYywLvcZbljiDwQWkTEn5cuGm3w985ll0y8G9\/1H33Imt6x3zymCFOs1TTeb+pNZFQkMzMIIVEoUoZEHch7IQg5iLgvWRxGacbwMHIkKUsmjx5hxqAJE6IAfoNaGbdPsl2Uv52Ao9lEdW+xCu74G88k13LmHcuUs0LqbwzztHXmqbFWlxE78yWwk99usBGguV6Y9M8K312AgPVE5QvbxoY7SF\/zISOHrL1lZioVJHMKkKVmwLOWAga7nrqfLsCLZrCxIeHfp+xpsRBplWMygQ7G5bA3MKOALvYrf6ifTpnq21vj7fE1nIVuxBubCH4c9ItDNSOMl07HXcyp+OcJVqqOcDU\/JyLStA5We\/Jt+T9EJYd1TLj8YnjNcHgDG0NFjJPp1TX7rZ3l\/C3GhyWih7PjOqkMdIl5L3eZ8KjPGeo8h5MMkK96SsVABo7Zh8Nzu77nzugEG5NyX\/nv5VFcE8N1maLB9DP5fW0K375olBfI2F8B3ZakgxJ3dU6OmLax88Zy48FH1DNZiFAjRBB3eWQYOdSwhaW0UwrG2aMIrv+Z7ujv9zuzologWLNeBpO2k23\/FWJFfcGtbp36TUJf11+\/xyDwkr5zDIFToWD+XTTZCt0BFkEPyQ2ybg6\/mA5Xynzt3sovgIhUfqTpQW6t0hKErcAyLXzc4iUs0TbG1Bc+T0JPXlWQ4SADp2NMPdM\/C2vPdcM4bYxfHlTPo3fsmufl\/ld3Sx5djPoWe03HyI68zJjlvsyU4rDQDMuRqUp5KiwFOeP4PcFVUkxM\/+iVZLpyQIouMYNFl8vMQYm5KePcm93QApBbb0R+hsGiZcMz+bqZH5uOl2AwPhERFLak7dyOlHCyy+qhxa\/WGBpMK5j2xAQiHIqMkqUqyuNKwrFGJS+Nslh2JjwBKjJhT9YVGbCbR9jilfjcrwAMfRtz\/hkP3cOmNOSCWMsePUBNBLc6cONKGI0S6iXK+yFRV7uEe5DACW8t5\/a4bv7L4b44x054eH0yV9PLy3cgpP8bGeNjwjEofP6OrS7vmh3HHFbrcrEP6Ds9VF4AbumzmV5q4jJxr\/UBJK6fEEQobhm4eK13h\/gYYz9sv1fQByr+a2jyxnvIcqObgucjJfHrzgkym2zcVXVwUJh8du8yXdMNylU+VsloN1Fpj6TpiH8K9z7GQl7X3ndMlzZ73IwCuzAheRzabVPG8MmYUSq8Dk9WFzB7OdcAkDdWL1Ifk0d7Ra+veXxIIqL4\/t6\/LodNS+40FFk2Ok2caxHIYu6+SjKu48+6WFpfo5ZRIX+plwlOMs9aGz\/4q0lblX+Pr4sgx6UuPHQ8NJXKeJg2ZxDyTsTOAGR797c31+M3mbt1ay3rblsfgMuNlQ4mSW1H62HLlXM8WhuSfrzggrETkDS4IjV9AhBmfn5h3FmkvJbTSQWsURYmoJ6TTVINgXMivohR+o1VnV4GY4gDj7OFVeAUo7BjVIXmMfe10VJZZEP6qUPcI1ZuxSSMKuyZ94ctq3PIGPfPoFECYChW6uJA\/TCrTS3L+Z7uFa+u5s4N4uSaSbT12OgRSHS71nsGKpRYtGMQyEejLn5ci\/hWBqeyA8os6S0wxAuebsJO0RTV2ETEh3SY2QMgTYDVBR247vUP+6gpEWjZE0W8bpmFU2WA9FsrGza8FViSPdeJakVHzySddZ24RFHcg5lF8ecXQ6qHmsiGn3C\/1BzDJaGmdVlnijJItgREmfLly96\/\/a6Dnzj6LMn\/Vpw2bXz8v0CcIiGO62EjfX+Os6AAuUDadSHO3MXwfrBPQodkTr7p8g0Tke15LWSdsz1WETrRJgRMj2UTZ36JFk\/89ribxuAmUNAppnIxZcSWXFvSdy\/ZFnheQQAXfIRlnkKi6nf4ewtkodhuqacihy2yKatMf8ja53eArgS1iXpfEdGm7OSF3TCZkjwzGAvHXONd0d4sB8P+42QcRXZ+8Rfd7jAtR7t3ktQN7mPlxXcDbgfiT8VBFO0zIVL\/Q22\/CaebOJm55Z4qThmUYeW5XsFcWVFbgGNHbj+5J2wlVVPyhIEqNVtNHqxjb1nMQ9b26yoJWEuM9QpzHvTsfCad0E9e6IRtSG9Zuml7jlzyL3h3lBTXuBklGXheMfB3eZ\/9YnyMH0Q2ryPrfNpo1j7txla9t1uTphaDeNcSjD6BnSZ0OLlOo7ep0I7mfh0MfVXzRqNu4OoGZeZtYqgRLcOaCW5Y+80UdyZYR12JMU5cxSx3YVSCcwd1uuh3Tui5nzOBdiqjW5D0=","iv":"95bb2e6117e28bf48da61c33645997db","s":"9d09bdeb147fe320"}
Share your thoughts. Click here