Mobile
January 30, 2013
By Tricia Carr
Mobile provides unique tools for luxury fashion houses to transform their Fashion Week runway presentation into an opportunity for increased engagement and conversation among target consumers.
{"ct":"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","iv":"654cf1685c9fd99732a11abf86dc922b","s":"4660a8aa43467c7d"}
Share your thoughts. Click here