Today in luxury marketing:
Moda Operandi, online seller of 6-figure fashion, looks to bridal market for growth
On the front wall of Moda Operandi’s otherwise sleek, modern, downtown Manhattan office is a cast-iron dinner bell with a rope pulley. Whenever the luxury online fashion retailer made a sale over $20,000, CEO Deborah Nicodemus would ring the bell to the cheers of staff at Moda, as the five-year-old e-commerce operation is known, says Forbes.
{"ct":"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","iv":"73384c489f0ce639a6419cc131bbfe6e","s":"b7f943043bf297b7"}