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Commerce

Alexander Wang sells products via digital trunk show

February 18, 2011

 

By Elizabeth Zelesny

Moda Operandi launches ecommerce destination
Moda Operandi launches ecommerce destination
Brands such as Derek Lam, Carolina Herrera and Alexander Wang are selling garments from their most recent runway shows via digital trunk show destination Moda Operandi.

Vogue’s Lauren Santo Domingo and former head of merchandising at Gilt Groupe, Aslaug Magnusdottir have teamed to launch the exclusive site. The members-only designer fashion ecommerce Web site was launched on Feb. 16.

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