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Food and beverage

Moët Hennessy teams with Tmall to build Chinese awareness

August 22, 2019

Hennessy Tmall Hennessy is partnering with Alibaba for Tmall Super Brand Day. Image credit: Tmall


Luxury group LVMH’s spirits division is establishing a partnership with ecommerce giant Alibaba to foster the growth of its Hennessy brand in the Chinese market.

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