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Mobile

Monetizing social media can hurt luxury branding: Spring exec

March 31, 2015

Promotional image for Spring app Promotional image for Spring app

 

By Sarah Jones

NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Rosewood Hotels evolves ESG approach with new initiative
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Gucci revisits 1970s sport codes to promote latest collection
  6. Maserati revives racetrack driving experience
  7. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  8. Louis Vuitton announces debut beauty line
  9. Shangri-La launches ultra-luxury hotel brand
  10. Saks dedicates flagship windows to ‘And Just Like That...’ display
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