Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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