Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"0152584382d58ae0ce3894a121f26b67","s":"04f43c0b0bb014c9"}
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