Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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