Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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","iv":"38013284774f77325849b4ca1e7f29a3","s":"9ca6fcd6f87b7774"}
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