Email
Print
Reprints
ARTICLE TOOLS SPONSOR

Monetizing social media can hurt luxury branding: Spring exec

March 31, 2015

Promotional image for Spring app

NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.

To read the entire article, please subscribe or

Share your thoughts. Click here