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Monetizing social media can hurt luxury branding: Spring exec

March 31, 2015

Promotional image for Spring app Promotional image for Spring app

 

By Sarah Jones

NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.

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  1. Starboard announces first-time partnership with Princess Cruises
  2. European luxury brands face US import tariffs under new trade pact
  3. EssilorLuxottica plugs ‘Eyes on Arts’ program
  4. Starboard Luxury unveils dedicated watch retail space on Luminara
  5. Lucid signs Timothée Chalamet as first-ever global brand ambassador
  6. Baglietto releases inaugural sustainability report
  7. Harrods challenges consumers with Legos
  8. Wedgwood, Cambridge University Library translate historic drawings into tableware
  9. Kering, National University of Singapore unveil inaugural sustainability study
  10. Dior charms shoppers with Lucky capsule at Harrods
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