Mobile
May 20, 2014
Montblanc's Meisterstück 90th anniversary nib
By Jen King
Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.
{"ct":"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","iv":"55b5a0c209eae958b820fa55d37b2e95","s":"9c870a5950f5ec53"}
Share your thoughts. Click here