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May 20, 2014
Montblanc's Meisterstück 90th anniversary nib
By Jen King
Germany’s Montblanc, maker of writing instruments and watches, is aiming to increase engagement among Chinese consumers through an in-application game on social network WeChat.
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N+fbvtcB7t+sOOCRV0Fuxp2rmacZ0X15b8\/zTI0w67hUI6OabcmAi0aO6\/YeaqWYEXQ61sPdasRB\/DUOTDyz9P4WIyAlmAOXVhwL74s6mDeB0UFb094kVgFN0Tdwe82BxNAmOqSgvreD3IICf31SDDvqzLkS2qJ9zk238O4Wd2tWAY7j49X7ExOzMw86ubA+RGFeu441KAfnYZdyaSfQcgjAo65Iphy35I4r3SR+xjbQI8EKJX\/SeNt+46fZyZwzQIBgokF7LzJVzGJkllHF7LfGXfFn\/5uGcjM2PdKKUqsHHErVwUSxSOcchbnXVGMeMij+TLOOvx+xQxJ2ke5ZBdw9emlFC1zfJ4bOrYcS81hwoOf5LOoOS7zAo367IGKNFlpu\/gzhh0sDkoXa5zfOCWdFKC\/W\/8QbAKYsnWYZ0dNVsjN+CY0vKyWHQ7NzRBaMn6LWl8T\/buJHoZ2DH2sGmYuOf4BidEje07B75yHQLUJVZKCwVtyR5+eTwe0k7Cy6Ez2dn+AGVU7ReJ5FYWA2wEuZQ3K\/1NN4baBKRyHbModafGx0TtFUi7oDwe8Y5PY7rtaordM6NjhmGbMTPExcGqxeQijmMx902BEUnVuGu+vARDC4Oz2SQ1rW25Vm2RedBR0vzNmBu5gD3sTAtMYWpLQ5JNTPuhgSHoHIn3Q+JchIfGe8u\/zijBkcqWA\/ofSp+YT5YXFhV\/PhszKtP+lxemrVGE4cw9NYnaQos+62Q70QEk1Q0PMWDA1M4L3P2rsinxNbzIfRBos902oM91ExsqkGJvrhnLbBPNr8pIgjPq4++P8T71PLxforWngxnlZgT1w+glTJNTuXmYNhQnyC16+a6ZkIS8BGYBiIjRVdrZQqI8Q8SdpMfe85+\/6RW3s4vEkOsa7mktvuVyd8nceuljC6TyTrjFlM01mJnQGnaFTVPC5NXZnkIcvtonWuLbWrgB2iHzRxbKkt9Cwi6xG31I2dqI9V8SWdgUIQQj\/BkkmHx0Q6WdDTpfJhpXFAgwDfeHw23H\/btw6POtbeeTZicxA5tDgfVw7ytoG3DI0evy\/ABZ2WuuZjthlpaxEoZETrZ1rN\/guBFAd4luJOUNH+6sj5Epzg2qicIX1GvbIj6E7Kir62Q5sK8h1gXA5r2tAgdYOF2ukDj1s\/lS\/70dTHCpLTs2GlN2J+iqadkF9qU1036XtxQ7BsnPYjMYHVbqVri6yZS56BNa8aY4lKY1JX6sWXMOnHMEzatYpopzwI64AWGraWRRmZZeDyA4DRAt\/\/71+Ioga\/Pyx+LaJ9GMFOYBjpzBaZy5cVDlItoDGQhA3OQJSeBJkScmLL7lMT0l4hkZASu+RUnIlI9YShyHa5sz\/RTKNMeWSmELZH6dnBj2YEi+7DdDD82Z6+oecfSihVzij17U+NrxRVTP9l9iMPdydvEyPXitiWEdrg\/olHIM+gP8JoyMRWGc\/5WgwoVW6NVygogsljhmN4E11lCX16RmcQcybJYm\/+pNbZzAWzOxpYxvBLd+ugUI0OHfK+6dIgEZl5BCDwnAbmIJXJPMLMWVK\/Rg4yQWqRAY85WB7COjoqiKw8SUBsaOgjHDzLQ0nlEacIRQUfX+U1VjdhenjGFgt8mvowPPO8WJqXCVgY5QmyHKhlhCZdeGsOotj7VgOWRcYIZtoHvacir4nVEi2ycK0XcK2B5r3ztFP59ERl2AvGDH0dGabuNUPoeE2FrP8Rcdy5EiPrHWtZbRJ2Y+kbi+YJtADhSn0MG5YdMG5IE0DzpwkHhViBm\/cHKDHFqbs8EoftkKftGwqulSt2LSPklVtFOG0nsVnr2NZrzFSzGgtEMeoXJp+7ysl8Zo3vWGKPcqMnHCIv28yC\/biIsYBHlMX\/3V+DC7Pq\/Xek6jdUAOgd4uu67faGNa8maoJSAe2zWBdAlmQe\/ZehNDpTHeMJpf0VqaMeHuy9Shd5PNFl6Fjxnd234bnD1wBEjWkh9dF6+1YNrMz8TLiOtYHF4yeNx5+jjUJfvJ4BIsSE6urMcJPV\/F8eUZOyGmOvMo8ZOXZ\/8GzCDMDjZtrUbN6XDAQqS4YwVWsyNY1HMfwvFKa\/GU74ODEWKGZkxsWFmGyJB2vx12GW3oYS\/yOklrmt11ZLXZkGapE7F1VEOLsZqml\/yCzjOL24KnKCUY78g+sfm1wAe6RdHysgtADG5BoUDs2DUpInQAABo+nHoWeuuWk\/pGBYL8zPpPSp+RycYLIP1azvLfr5X19IcG1dpxJdgERlaKF5in\/ufVgcLkEKtHkLZC9QtgiyKVtJtwsBKwVo2HkU+Dh0if33\/eF3x8nn6Qa\/hijh8KafkfgOfwth3dNTV19Ksnyf+u2pw\/ECovdz9vPK+jNapdycGOtsdakQSCHiAxVdY8g4ptb9\/jov79jpnwLfEd9vanm3tMvw3FRpaNAlHan+b6DYx681YD8NGcUcWIHVfNM4pE8qx4kB1mxIP5rvVEMdQKh7u7hHqDerNyLxbftHQCmp5ezP1fcfve5EuESb0zROplbwiEebr\/b6JgPyA5KpI7j8TGwH+tNS60UolrBcl2ui3jgXoqtPD5TDm+S5tFujUtBk+lnLAqXUtzwp6hxLnSZilldaGq9IUCf3gAhv7378ITCUISPj4VIf93l7bwUGaWsargjvDSpiw7TTMtj42oQyCCPjqOL5kmzP6+0lH0W8FdnqLMo7DVdvN4Nl8tp9\/6vmHO0ZaSq96nRyxMCLHCbsfOqHejxKI+\/CLtd7zWIOROTE0qCndF+PSWwECAddPLGutlsH6PMPCuZUgb+U3zD3aWJgTItnli7MugvuvnmfROQK5ZKPJXS8+ntjmQjS\/xPX9GS2MG4j\/jaNXiaUfoec1eXPytHdNV7RhdpjEG9D1mIQ3RjAQz61P0s2n3R1oGI4P+\/WKsurCBHed6\/5wt+ChqQRUqEoYR3DcE+WqH1gkWYHEZYQc+VdoeqyhMqVOyGe7zHIqWKyJdmjYYHuVLDM3vKOAAYvOV5vgTCpChH7ASeOWzDHArHpbWSuv5dCISawmE8t3agJyw45KBC7JbxQTGY6YwYh11TVBbKUkrad+90lwS8QlO2mK5+92YpCvPjvk3R8UwoVY7SNrWCB8AfD2T8wJ4H2PKumBMuz3Y3UiZ0luFzdUFZUILjWbSzRLeOpixm9xkpwOKBc\/jaU1ljdLr1OB28jo0rHcJcai\/0UIrSpcfIavqvTtdwlHQcJJe5482ozfHm+4\/LqVYIQIZL2Qu5dKQvEWpWdd4gXiOEsWLR1H4vkd03cL\/retqZanrDd8pSqCTDUOl5Wir5IVaLcgre6h3STDWm7NrIicZhEdaD8OXO9LBq0FR0gwD8A5fM\/eLGXubWr9LSIO+jRKcsZnhbAFINykJsX7YBogCGcZQ7++511oViEElkibmVaciKHOYo1F6H6km4xc44j9y5ohhHA93MPnVuZyKaoV8yz2CjA4A5tRMP69opeoDkw6jGmUqmM7jyJ+Gi8evOhflQTr90eWuM4oRXUX0QO2JpqMvxdDaAU+UWDI7nQgsGZpnbwwN69k8moGBKV5ikBeRN+5ufgStv\/lyoho7MjnVOpOnj\/NCEkZKm7l7xrKN4IMXctPkSsejGpQ5pPHKqbqWRUH9M428c0\/iLALNZ3mNNYkP+kNp5wg0xdjnKLrMNsCmMm+jdy8n5tcdE+iWm7mtHUh2gSneUY86oa3orlix0tJUbRr30IQPRTw122WmTOwxONxzWrMW+SJAlSdlSECndeRW7l3gOkMMq99OiegbAOm4r5GTbIChq101gtt7jb8Y2DfO2io2IzOc4KBrdZkaIK0\/HEB7Im+iVBr0l9wIhHKTq5vXp1cAfEhESs7LejTrJpXY1+cGjpBbDpiv8sbP4lRCbJgGVWCLuIF0UtmcKc9whcPlcWED2\/OPFDcB7w7twfw2uVGOh63zdkBEOua2vQoI7SxXvOGYdHKzDwegRqe2yi0jh+23eIlLLO4Kh8nZ42MwHvEA+kXP9xuXxLGuwad52BkBQlR5lKUPDp5LYLBY0GOKlQQ0tyMPavVyUfiG0AdjAKbJk+yojzzu6Fezqqf0dl2aAf1qaJgFOz9xfT86peS+oTzzRG3RCVNa3\/aanTNPjkU2Kh9X9WelZ8+L2ZSS+qlYuFspZDm13lzggvGYC0ujNAQxFD6BAu8JRA8vnlDpAMw2xP1fDPbijclUDmLJueGZpCJoX0tr9WLkUYYJHqU0WSbe9CqfKjQOS8BteM\/Ex\/ArKgNX8kPMyQ49m6uquRT\/Nn+2UmRMR2ckMaLJ+sCbqdLf7SD1oPH98SGbN8NyblYKxFQPd8jg9w3kpZYww0Oc3g4odix48LLPeLPpNXgfgc3jGMNSggfcDrUa\/7CSB1G0VhTD+2Za\/DSzHGy7O8DuSVuK9coPZpALA\/1v29dLc2toiZyzck5AVABVBIUcmo0MT5JIvxf8C3xRX9MnaDXNSTEECqNTY5S9hvBFPqUqacdcg5jU4FzFg8Zx8HrGNuA0GQwF9cE3oIKRaNfhibAMoh2\/q4Zm40ycyPlCWAG9eBPd\/i9HIX4IN1f3zf2D5ejtqQTNJxO9FTGkZPEB66QEyyAfHmhT1ml42A\/NDOoq9N6SPZQ0LC70nkhopCr7cJsdm1Y1bgYn7PgDGHh86xLvJIhnBcnpvA+u3haGtUIVRAxPoJTEHV5zAZfAzLkLYaMGWkTt1dJfnCbQHsoieaetADsavOSjBwkvEU0+GgAa6peIhobV9Jj09h2QsfOkIvEtGoDxfRbMw3wNugRkx7eOYr28Eu0g0wnFijj1uFSKrWUFxFvr7Zrjgubt\/grF3MrjU\/wtosFLzFJqaniqdqDP8zjTR4sot13oSQH6fYkS1Fs84Ub1jtbabNLi77Jm3bbWon2Ul+RShGb54m44eZplFW6b7tRQoAI9WadTmpfBE8ri+JEPcCziWPGExxF14IZJA1ppOA9C++sZAH8gTmmw2nL4ntVqmMvDpc+HTP7NfWN2chRtVHEZDek\/ONZivU2DRI4GCIr12NvZcW9u7lM8gv3CeM7XgoUtF3lDZsWYWFI7KGfQwT2wSgzDCPofJI8hxntEd9ZWyJD3mZ0cwhre8xMQ\/h\/ab70wl2dNAkWjEmtbXED6I7JKe07X+w2YA0SM6iTMUi4+Z7Oj1h9lgtF7CWWi5E9U02x2WkLYFMcONFfMC5wu4OdfmRdBDMvTNfZSNFsaYFcI\/\/Ct7IxS4VMUuMCnIw+uHMxJefWFEUxIU6d3DKVwnD9les6DWRoY5Wr2sAAqSaf1lxjLUXa3cy\/0Lysl2UGC+QpYwkUqbzroNBIIO3OiUU5G9c0GCebmSLim2GtMJ101xRXbsMeQzqwDI2q3Z5rFo9Fxg9ploxwdcstWVJcmZAZHWdKZoq3IsoL01LoMKfWzBE1HEEElco4nvS6gCIH2heJA7qt2Iexz3loly7r1TB9P5Og==","iv":"e756d133ddba984929f95edc885477c4","s":"3d294dbef32970ee"}
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