Internet
March 29, 2013
By Tricia Carr
Montblanc, maker of writing instruments and watches, is pushing the ubiquity of its Meisterstück pen line through a digital consumer storytelling campaign.
{"ct":"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","iv":"f2dd99c707e5190f65aae75344c543cb","s":"cb2e440b60462b57"}
Share your thoughts. Click here