Internet
March 29, 2013
By Tricia Carr
Montblanc, maker of writing instruments and watches, is pushing the ubiquity of its Meisterstück pen line through a digital consumer storytelling campaign.
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","iv":"91b7d3c2d4add6325eb5d8f590ca3fa6","s":"4fa830c8a69b5b61"}
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