Internet
March 29, 2013
By Tricia Carr
Montblanc, maker of writing instruments and watches, is pushing the ubiquity of its Meisterstück pen line through a digital consumer storytelling campaign.
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","iv":"ed7af5ad2bc73944edfd505393483e71","s":"10865468956d2865"}
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