Internet
March 29, 2013
By Tricia Carr
Montblanc, maker of writing instruments and watches, is pushing the ubiquity of its Meisterstück pen line through a digital consumer storytelling campaign.
{"ct":"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","iv":"e4cfce8a747bc626f9a128f0b42d1a23","s":"508be6c6e5229bb0"}
Share your thoughts. Click here