The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"2a494d82dcc6f04943feb7344ee06302","s":"9728b287644a43b0"}