The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"6677febbb78c26bdf402cac3ea68297c","s":"2b9c76cb8b433a06"}