The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"4feaa8bef3866af85b44f59e6cb82b64","s":"9c5ab346e9f58fc5"}