The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"210e10c6243fcc3c46ffa9ec84677b93","s":"684b457d1035f148"}