The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"7e2ef70d4445631eeb6453a1d9be3a24","s":"75596ae1df7c1bde"}