Automotive
August 19, 2019
Prospective car buyers are most engaged on desktop devices. Image credit: BMW
By Sarah Ramirez
Mobile is becoming a more important channel for automakers to engage with audiences, according to research from IgnitionOne.
{"ct":"TH\/Z3hfhz9mxVax1ofgtcYoT7IALanKk\/JA4oPBXQk2epGDVyaMNPEnXK+klkGg6Osys86dnhYp23FlG885EqW76Xhc2NrLaCzjJrz\/0afqfQtYXjX1u+oB2Hn7egrVfWq1DBJFG3A3ZXQ2Apj2tZLiTUZZ3PQRSkx5jWylYCy660K5u1RouKjxPeCatbEiWZZJjxI3REK95AiRwe\/uvw3+8QB90EMtvqtaXDIXMCA8Ho1BV3CB0LZ\/pPljIpjF7yLSOTEgso3AIhHbuNoKHBXDRH+192rCWtWkuHXWVeCKX6Z2OCH5NSkbnQCW0zKUB6u8GSLiz82TghYo6FqjsNKJQHvP4B6c8\/dL1rqrfYAn73O1x7NtfijKD9qT1OpJ0F7zIwgY5BiDySm7WPy+sNfFBrrluFoLmAabcVWx9qTSFXTIer9aAMrAcJuIMn4gKOMSEMjI1Jmpr7Yz4gX+OqxUyV9ABj4d\/Z4GUrZSSuk0cUESaamK3dkxrdxqnRPIj\/PsKdQyzyEETFd+GqOVZD1zLt5DTQoqulnlK6LaOCtkqVACOmAj7PKw9sofgSO3\/zOoIKhabJYDMsOT0eEW1RrBGHKabJtuS3z8FSfreqbjaDEqN9EB39lcvsaeg5RezDnwDC\/sVA3zNO1sjbJTczQ\/K\/ll4\/3UssR1VXAQCkRfMV0wZikiJSPCPPbUBnO8vVT4e8ckv98DyrWQHsD+X8ZWTt6OkLjRNOXGODDOcvdvSPjfE5y+uw+LMD1RqjMcCmW1rBgxES3E0J0vlf09hTBzId4VtJsagdBGInhUoLUHfwmvpmys58V0N90pPMUtWdlTd8YuhnkRZ\/e3aCuzBIwHcSXnubBMdSMP7M8nZyVXCXb0zGo\/rONgwvlLrynHWs6\/AZwDxFd9ERLX2PBPucF38YSaz32tTFJvD6vIVRlmmztFHErZ0yiy6fUCE33bDfQ\/3xRPekS9Aj8wiS4HkxjGVd3HkPDlmOhtUm+0vWbG6Wm5zpbDaVp\/AOb657a0AUyqTy50d+GesuqHies1rpvB4lBYQw3vxlcAD692tjslBytRc2H7q\/+TAR0uXzA\/v9EYZiX1FhCC4OQrD1LkkkYGqWK63rqdgdaB3CNEVFp3Pd8euKf355h99ymq9wOAJAtpVa2hEWAawsYefXhTFTza6e6DzLBJlghVjuKhVlnZ1MLyJwAQcn529UDQMoEtXruxHynhTwqaoUQU0F\/CwxNA5zDeROkU3DBcefPhFaZptLexcm2PeDOp1B4Qnc8V78KdaEag0iaRX8\/xuciPuTpCXX+nNyJt6oopaJa2vEEOHu9N42OPaLMBcGHPYpCaYgO6YLpxOqOY0e0GZqUWKWi\/2gegXxcL1bKRKKQmahRmtqBNnjE2TTzqRnV1XLdJCIZzD0Mo8C5GCPypbAIez7YyY5WvEEXW8Xm898lTFV8bp6DkKe+K4O9J76fSDAoWGI9Cc5WrOqAdgCb49NKP2SUB66gjBw2HvkgNpUaY3KieP8GrlOPpB4gU87q2YRrThy6LmKwmw0oRf\/CrnIV9e7BI8\/upioklsdEkajhVS8br06yUtChAH4\/EQYv40PYy0lpcXvQzxTgtIR\/11JUDt3hMjm\/So5cv9ObpKtqt4FsntZLXefrZut1GR6uj6Pf7aRsGDL9FIQGy0lezb4qA01ya4tn7eLbRVghzgeCpMk6C0j9hKSAsreoCSJiYHrzV\/xqOIHahQWJL1CBiWwFOZuccPN9MxfpqJwGtIzHdIc8qszj3lo9vzGKrardV+A5vJ7RQmeqrFcP6jj\/M54KFNf+7xgf7LJUce9gYSnAgn1VTbADasmnrIE3PgBPHYalvBfvw1yiRNs4tPkrumDwU\/gBnqwLB71XlNMXTRzGJyXvuSaa2IzvcOdVUBX4hreDft95OYjqbAW+0B5Y64e7RSjuTbptsqhm8BQUSHQ1Ve+G9TzbMHCsmV\/c8xvsYeqIIALgE8jxnbZ\/jib8j5Zt\/BncSP6uqoU6G9cv4KKSkRrXcjjawHHwF3Hf57SOUyQHTqcci\/2lyb0MTkVCCIy8To0385Xn2ESsWrCPD4ex8MUPibhru43nlIxyF9cXPEGTtvpfQTlH4IjNTU5AnedmTd00zCqyVDib1vOKovMjbIq4MXjRFE4aSJNLLGBLEe0P9x41KRApTAX89r0fi24e6DqUVfQnq4VZXF+aZadnZJkX3c6tpAwQZU165i9OLancX\/EsfWKWgzk5b35hgrHnS69kYM1A0tiR0+Rkqzzq9JdUGuzZKTFrQ8s69+zJ6LUEsW+P8R8qtAPHyix0WO60KwwOvc+e8yz\/ih85mybFEwlkyyfU3hEs5smCcSczXqeWdr7evM3bk1yupIKSDltuS7EQ3MXhHFD3t7gwrRzkNCd\/I0c8LU4zUJj+WlZ6oEOM4++cWQrtpWrWn5UQAQfRVY2wB+x0JZQYLljpIIjLqbs21sk6ikP7bva73V8gFYLlVEqOFkBYNkeEulDQ9tAVrjUaIRjYMR6\/YU2RtrLcNdGQIRWWlhbqn1ZVS4+K+5T7iCc7qVDmO2wHcccZgR9Jhmm3jqiDcmrZ0pmZtD5\/1fs82Pa8VYKPHwCLXa0YOKw8X+m1\/KlXnYV4208EpWfkvcUWANHWgM1sXLWtlvrQTqboknWF5S8ceJloBT9vTP1r+SdA6kXk62Gxw2ugPzmVaGxPe41UNtcpHlpcZR6dY7D+5Zk0UPQaRgl3pBB1eA9vkfSgtyM159x\/1728b+g4PYnenzP3DZWZaTM8JlTOQBGI3k3L+gq+N\/Zzu+AhtmUQy3LSrdi3yghpYapxbfEs4CpMkNVbsm9bEfvl3fo6guycBjXoxMIx7IJILU6XeEL2quXac5xbYnFbG+1diYkY+WyW2WipAKSE9YRM9aYlStfVu0N7XVSDneYs0XG5VPE6LnXr+24skWIeD6uNzo37rCoQ\/LKXpeclr1QH4oiDfrBX5nejPC0ncKy+kv0pfI0ruQ3+C5\/szq5lMbNfgNdTeRjwo3zI0LjvOO3rTMQwJKvC1mwdze5FW7F7IQ5y7QwbJqQhgRDkv+8DFwGfUcSxUmo19GoDIPY7fhIy+FTmWTsrt8OJrcoeNxtytc4\/wYO6sxnzCOq+ofoOeW7tDMecIlOm9Pg\/dag+Pg0o2XPbq9ojdnjtHX0hP3DUCFPD1xTGiZoCXASl6JLh0gWXjTrm2PUWlqfQ0T+vXpGAmA769enExi5ml1Vc9O+eVvXJZyuYyHF6qek8Kx85rWdgb7mVK1Gxau3Lg\/7gaxpKJj+J5Ok5CmG2rgElqGtxI5wnJVOpGJSvhf\/\/K+SWGEqkf3A+LQVprt30wuncNDL9dvJKhKB6Bw\/bP4GpwxwxoTIZGHQIpJyCBrBO+ug31KVcKPHFx4UNsc4Zh4n1m92nM8Cl\/hl2m1MF0MdlWNcIwvM5pb8nu8TuxBYoD\/tgQed0p6heCppsO9OFKIWTQdv5gUSDmNbnPhlHPpHLc6L7O8rIgDF4Qsrpfte9UTYz4FnpxZFPH+hnosR1\/rU4Xd8b6+\/3ml7AcpK4kHL5pV7lZBtEHJuze7FE2HE6wO\/oqyQV6vNC3o6S5OCESO5bIY1W7wNK\/iMaHHs5fI4iAzlaF5PZ\/mkaMqDKP5EaZRAPI7B8VxzfHdwtZbb\/2+KwnTBQLCz7ZrL30qix3Q1v5fpKdzSo+4idEWLYgb+pdLDT8wIujUuF+rbVzaAcQzgcC9zDDkEj\/ED7ZWrpm\/Mdv1kGYZlORIBjjOyAcvDjLR282P9hexduAzRvaf5UtTy9zEvRXNO\/0YH0d6KIwsjRea2YlsCTKz7zcGY1TbA8T2xLYPSguhCxqn+M1l5IaCpDiwrPOnDA5TMFVxChu6mDxCULD4REyCAWpcKCPXuZFzspIGrcMlUBN9\/dnEJrFKayKL+R\/bujfFBDZWimip7kZ6v0z+zUgjVFOl8ZJeBSVzcYACWf3sj71f0ZStZDrjAmLYUR0IZi4pBfBqmXnCRD5V\/IGZYkGEc0ogsGXT3umwsay1yLaC94QWcMfOEbxW46EnicP9SKuMp7cZXbcDtJh0fmTxEhkrTSJrxObkxzgLgqcFuL4mHR+X0ZbOFNDpXrk\/PjFOAVHHrw\/b8gIzxmZj43HHvqYg7gI+svwiYsH63pLEjSgb5hQcXnT1JLhgOSGeB\/6fyhbayYzPJVrvIK2DI7FzFAZeD+R4srmy7MconmmnAlH4xfSyKPcaCVgNVujA4GMcQ00vsk78U9h5yFBxb\/eHcnwXil0026AdD3U7kykKDUAQ5B9BRIhhYy+TH1cujPALH9NcOI+hr5pRRq4O7JZkTf2JbK4Gmd+6wY0PdyUQiPzEMGxMWWuWfjE5SDvnx9vLDc97wMqMmJFTGy4EuFf+wu1SxgMEKT\/sBe\/cm9wBtGHvPXWrCrox92aeGEAhansNZ9nMY6s5a3iiBt50Hv8pHypVArA0kmo3L5gOacAOyr+R2STeXtFdh9e2gebk1mPT0RV7Uy75\/pMc6qHMg0iYo5DlqDP0ilcISPg2IlO7dovcFJ6OkM9Rl1rHa5HplDgniYhNt7tdDl3hEiYstMHLWZZAMktWE0UK5gmcGq8REPEiQSIaN4eHM4Hps6cKLa\/jcxfSh4gYc2ypJ06qsCkAMbnqaDBrnvroz7UqMN3gKy06jnwrWWsiPcx0eMnhx3G93LnuA4NO3G1P0MKtW+xIvnxq\/STJhyWuEjIOkr4bbAFfZ5u7gsMd862lHnMW7YpBsMr1Vw2eE+3opt4l3\/5ru39S24sIlu5o6H9AoIjh6iKlrPN6QulG\/j2FPkbcS1+1t2B29pwmK+WEkjzyfV+PAxqB75MbkTV63Qi9rMypwsIycTRudA\/UgwYbVRyTObIUBz\/fM09aaz4QGilRaHcvdWf3GIMnIqSiF12fUBZofsPi4FCrgzBZp3wTKI7B2PlKHiAGwpnDrBnAZym4nqjBmCmm9jOr9zj0U+dEipcL4\/42tPXLtA+1wqB0zBuArN9uV6IXV+JXOLeSC78XRDNZSjRP20zKPIcK4rJ6vlO3pjJ0Rlm\/ZhPK\/BS0kxs88sWDLCKns3kP4NhXP2x7EsTTBV3QsYxv2cuKWn7rTMaqMHU3dl4v5tF9rQWIzbmLNCdx2n44nhLDKdAyuxA\/DeWnP4OOVKtHl68yDOZMys0MWiE6jvmXxQjuSMtHR2ycbN7Xh2bXi4hO67YIeAo1QtKyIyoTfP9Hdwz8u8TqHf3JmteZRESfLoP5YyUlmODcLu2GmoeIeLfcQOY7nCuxn3yo0Ad3t\/GFtaKBf8V5lmYT1892wPwJceWXXpyHIfOqiryGBon\/KXfnMQ7CGbJ\/xmATzUaxpNk1EYK2ws2fVKx12IH6cYUoVmqh\/N5Qp2UYs57Ceus8Em0DJJfOTKpJ\/5dm5m86n15Slp5jNkHAS+ua4TGREuipE7o4kR+tEww9WCZ\/GDFa31oZUShOUDFQ9RtoOYt8mmgZl2neattMcDiDvEtfyFwZvm9T+i9\/DTyRCtf4LulcqEWjfVEMrOe\/LaZxjPXdqlYm+Qj8PzZ+k1vhDqGruwJVoLqFsKeOV725kBey81a+4Gljdw45hu245S2jBzR6lL3ODPzIUj1enLFFVwbol2nXQ5eDNm84qm4kwgYCPfc4Ibz+mV8K5IIyuzatkOfLQExwt4WcNntzlS5x4fMYwo4ifqVcQDLFs777idMsVOLGDrr5ALNp\/blNBe1AYTdff\/SkTwtiBk3xrfkXvW6x5lokCKwLmSJ4JgFZiQn2qsOVOKV+1eiiu0qb7+W\/JM3a+2DCwKW3XAtgwbEVXCT7yCeb29enoeZYA26h1TLWEaV4sGeswIKvxzNV2SELkB2P9yylFBaXwpGvnVW7XfoLvEdPup1qknt6e3oNtSQ0gFo4D\/GFOYWO6LyaZ3bxQ26Efi2kpnVHxoesWKXkOsRYM\/wmNX8dWXRtNTXH1eP7ezhlucMlSjYEDxNmtMfZYtVElSYCSLhGBq\/b8TXzN+1+owAOuwr46Qklv3M2u8H7hpJsaDu+VHDbr\/zq8Ju8mYj56jk6kCDZzZRev6SQG93zaddFFOsxusia0OXOkRZgzCmE+CnwVvomURgezmvC+z\/CzWdsVYIh8cm4cnV1riFT6CXvD02tnMPFCT44BLFdF9EqTgZm+62DMR7FwJid37gG7+09Rh6h6J2ajGnq2mFNnmGo\/\/cPHw+sJziWNfoNXuZD6pQaEYWKKx2UR4l+3qq9fQcJjEOGRi5JPWDsjR29VUvd+t0QDcmYNMTBxWouhJ5Lj9hHoHc9hqszUVMpGr7dlMW1OY8RBXslROwpmBOz89qiMvn\/xQwSeKFz9s6\/yx3OCAJIOqrRELOswsD33a+unphn9LyurlW2KeAXXFxb9jSM9vS3CXJoySCyfheUx13BJ0lB0rHWWY8MQ2xfs5VwyAWd7GZtsf5IS30JUY8VLwMeumbPcvR8bIBMWieTc2Pqt+PaZoF6LPDoQ7UnO6ci0SpZqpO9Yvg3IkrkCHRFYS2j3EKCDFGq+FMXcimpyd2hRAKCrEdz\/XZsLc2D4XblsWAZPb3+omR1zDoqaTkpORPQq6ZJDTP9fpCijpj2MD5mqBQNIh9bOGt0YXZ7iiqgGaClr7AKF4XYtCx36eJTRuhGhQWTKv1uid6o+fpO46jRPe6kJiKQNF2+0qtwMCl\/BiZRBzUrO5pDYWzImdMlqN4c6OvqU0cMH8IVmJyWj1KnO5\/UHE1kPJYtIX4c0CZRUcZoA3\/p6OfW7wxym37FM2RmIIYm\/3IZzhGiHv4gEWW28gduQXpUWF9M8V2jxyrJxaZn5+5nl\/GtIyRRsEk\/2rTdNVgCWZvOwR9iQN7UNBhxQl9oIa\/nYe8VRiqOMAs772MoEtEv38ABxfLXN2OGoROZxw==","iv":"0f0eee70014df912058a2f85836cae09","s":"fb8ae01dc2a050ca"}
Share your thoughts. Click here