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Nov. 29, 2021
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Blog

Top 5 brand moments from last week

August 19, 2019

JSX's rebrand jumps on the opportunity for alternative air travel. Image courtesy of JSX

 

By Staff reports

Luxury brands are putting the emphasis on storytelling in rebranding campaigns and media tie-ups.

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  1. Consumers find new value in luxury travel: American Express
  2. Louis Vuitton designer Virgil Abloh dies of cancer
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Georg Jensen birthday campaign plays up brand's heritage
  5. Mikimoto positions pearls as everyday accessory in new ad effort
  6. Mercedes channels Santa Claus’ good list in multichannel holiday push
  7. Loyalty is largest obstacle for online luxury beauty retailers: report
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Montblanc “raises the stakes” with historical series
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