Blog
August 19, 2019
JSX's rebrand jumps on the opportunity for alternative air travel. Image courtesy of JSX
By Staff reports
Luxury brands are putting the emphasis on storytelling in rebranding campaigns and media tie-ups.
{"ct":"rAt7JW4vYEi0ynYmoIA3+0Laa+aBkxDsJJrTi28sfEiuTnPRqDEfBIXxUnQ41ngyy0JSQubQmfzTSLV+Cp8b002+cJXAkRyVeJF8IE0+OvtiXYi+\/pUEp7yHQdeiRMG7xXgvASrk6H8SQUc\/wxj42zdwhXA0GVwJeR22kqwy4\/pusO+I6OlsMd\/OZQkF7qF66lAxzPkx7QdOeLZ5v\/hbreuDhhuepFKBnbbMmOf6Al09scMZWQUIwTsrRB0tqtOE3OWy+OkeHI1TcALoQD6vLpMsCGkJ1J0iWwqWNSwALi3J+3BwOxkzSR7AX3xJc3kE9Z+S+0fXIk4gFjynPFKccv69YRR6fFf9qsTC695yxg04pEleapgW9adHLkSMf4IDDOYCNIfRAh20uu0Ywilh+8A7TzHei6xJGP16LhmceDmEnSpsCnH1ff8TnZZdwM75CpH0fJaYHQg4+rY5yY4nIsPfCwuQgkL5Kj05yVG1jeyrucU3dOBScHpD4XZ0oi+VxeIVDb8NgK35Azl\/aq4mDLqMCpMpv8OIBGmjCtPphJKV24rJ+DsjbiySU0qqHUqL6Ck\/0ozBwxsOoVIMIiuSz+fAjiYE0vOTr61OhLxm6MRj3RXbIMWstVvnYxINtGJeSX3KBl7BiixgzeKx+UAlX+IdjpMpsylN9XpMFWuWz0i1aQvQkzEaTq\/xikYN88lTgduUFb3sK8fw4Q6+y5GDWF2g2\/i44wKmcesW+56RobXwPOKUbR0tfhU+Nb+qOEQkhC01j03grW3pu+i1bWmrgHQvILE+bQW6MCGBw1fKelXBpf+5U1WbNxvJUM0UcSnAU\/PJnRHTbF5ZG\/hDh0TnClCueJfAxlg073X\/Q20211yF5syab+nMvV5vMiPPEq843mn3+PDc17DkmQuZ\/8AeoKJ3C3OFi1\/rnKQwZiGFdq62bmUwtLDbatZX2DPuPdVLSAYyhycCg\/AFdclKpzEYBIpa13BcQZhnIxB9+NmGmjsAVbZ7ldBsmHIjGaUzO6IyqvveVfI4wQ44NNcTOI69rI\/eBAUBy2U7UsvvyZ2C4G\/0RtJvQtLWwh2mVtvoQ0C9G8Jwx7ozf7HRLyyzHxaccqxEUKtz8cC78+ELiqQ8PwoDyA4Oplq9BRDBNK75k4z2SCInrobhvNL7QfTIxGUx+3yH6VVCF3Lk8PupF89cDUuz\/2YCheqyH5CMA1V5UQJ\/w6NWgcuv\/9H1wJyFuWDytsLCjVPQMBSaP70Z5wfoSAJtlDPT6G61A4LTBa9VB09gSwaQsnlRdn5+EdYVaP\/0PqExlnWqfVxgaHU0c30hU1MoHKspRb4raDrbJha1y4KO29UDfIM4T+S3YqBQOIZfxBJ8zDi\/bzAFbq\/qv\/qXt7\/P8j+PMhdmUlixi2Tqhj99re5922OpmT6bNjcwEy+wP+umP547djETo6y4fEY89D7lqloKwDipYbiDDySMa4fsOHD9uz+rXttPsXBlvoRmFOMS\/KF1jjxmNtYWxQe8fEPTiqCUJqUK33mxpY26ayqMTjccoGEfFSjT\/pc4OD7ioUvVpry7N7w03nKkVpDs45CsCvyriVQj7i210QSY9UERYw+9frqWj1GpZHFL0ofqiQ4\/fKuBJ+fQ3MH+9eOFMiSEtBze8tj0psI4hqhJiKQLNghVh0Qhp1G3OvuPp9ONvIXqo7DiPrAgAIVBLgLgEvUeIoQ19cEMH2dqaQ\/U5UEYa5Ae\/2BQsRRls5oV4ImxDph5w\/r3qTwjnK37YiuiowPeuI5sSi7b+wjvUSItZX5b4dJBv8j3dxM0wAF1ifnoprDDqfQg+q6ptizie\/nssw03WTC82HnAiKH2st2F0O4XJCYuuxNcsJMc2as3fU3UDR8RtqBYeu8D1WcpmVGH8c870bR2Wo1nwfYclEDKFGJO9oHgZbOcWUlLZl\/C1Oz69GWVVZCMNi910tNVlbVu53yl\/\/jy0GZznRAEYlUYIiJpwxEmYxBGlq\/BN5NixRth5NQxzuJiSnGTe4eEdpaoxk0ytB7TvHX4pvXwkeJgQzVuAzTrk\/Ii8k+qoWcoKO0wlxqK2NifOPZQckZrK8FOPiLRcnoWtGvs6Pa8E+TCe\/athcwraUXb86JuTwbF4jhEwMv9wbmkcpjsDGdmOPdtspSTBVTi55YO4UkREKI6+tzoCDUYr+rb62veDDy\/qxvqSY\/ZS5dg0ivvmz+ii2l+4TO3oTSsOsSIorqJaeZ34Wvdly9TkjPi7O3z76DdTIRtx48eGDqO3YsF\/sP\/GBmnU9VUdXzPcutPAM4GBmoQA3qdGLtkRh3twYWksnCVzXFCOoNFE6upvUvYRuZQ9X0ZxYGh8Y56UWs6QqySr749InC2wuVN5a91mfYlBuGdb2BTOJ3IDlqFvSxqHVq7TgoWEBIu2SsYbOEI2OMpBEuL7kydehU0pZ+ouz8U1NmLCqiAhQALwkxyDNsr79Ksk18H2eJ8dI\/uzBitp8GO2j3BjMLVlk5HgQKh+N90X6Gvrp5qKNTq2c9Sj1FFqsq+q5DmJPZHCByyrp2j5NnSyy1j0CokNjb28vQ8SLqTF8UdmbrsOMie3LTGhPCf9LkFZGGHx3zenti0BtJaKVHAAO+ElfGdpcR5f795G98\/Sx2U15kPhmyluCBAwVqumstnQdz7CagDn94JCZv4Q1nBfzgqnciGFRFy+JJeD2OV5VqtjwyT\/LYzxuTzMi7odCPAENYqvg\/5dBkJq4sAr8\/cZGNb6hJQ488IGjFB8+2NR3PExot024sXLKH8gxdiWe8jt6gZav9VyCmAdXZDI4agF7PqivLGoQS80g2GfpmeG8Uja9rxDTzTHmNPsDoHSDVDsQjW8rxVPYFWCwx98aFWpTJ8MCIkG1pwKNGoLg+09+FLjpfZpWcgp+y7f1vit9lHqq\/xQcvLEtvqsO7mjqEGL2W386sbX4oLHFGZ+sbR2bVM1f9ewWTO\/vplfcytNS8F2pPTvQ7xBMH84c04put4dIDYF\/mTz0oi64LVYATJRIPP85SYFift15lV67\/Vjgw3fhmEhxWQaZeEblNOaWB5PX8NWyjX+I1smz79JEaNGsCS9smsKYQjqUWo1EA\/bEqglwbSc0AJ24U4M1jOraCDBL3v\/i9y1B1srnfYImwfMDHIuDAwj\/XscHNu432zGUW4AGdM3CUZBXh7EN4JqgZJuSJ1s+I\/PMWJ+t1OHD44PXldiJhP38QqGLtBLgxQhbiJLnD0a\/13q7rBS1ZLDBLB\/S3xWTOZIHDJVw4MJX7Hgsw7RYQgYdmQVlWQMvNiqUKJO1klBDVxlfH\/8MqdhjqNKjfYOp5dGSV9Tk9Bldblbjzez35c04Ylzc6Ci85tdSewyxP9dut\/LltWMjVskyzBBOd9UV8mHEeJwVXO4gY\/sql2tzOlDVbiD6ndRjnNS9c8TXmoNy9wE4HwPyWbTxFC9Vm2XC+iz0+nuKxACCo8zMPykR+QVyoZ3xCZo+OA0tvvv+EYzDGLdNoZWyE9sY3GiaIWeRAWxwMlL7TLGStPbyXOPLHMLMV9mRa\/2ubbJIsRnwEmHjy6clwBZL8sOjzWJei3Ix+vjNL0wzpO53FLG03aTpRE9ZDQJ4Ipk8PzScq6uRg1ufouixzqvof1Prwh9tVGJYz4Q4ueR+nVfGw9PgC4LEt32nAtn+fAkljvU3chXY5GgQMmR5z8C7RrsHA01GPxV96+LfRSbPsQi0C2srYra4heaXARhP9G2adjn+dofd4LwwjnZk9vZaj8GKEnHHSTbBTwcOHIEunFqzyGnq5kM35VukdYoM\/2qlxx2WAHSdbaW2+h4+BYrw69cmiHd9MtAWJdDCiJFsFZVoB1ywRZjjYijS\/qZV92zPaEEc13oA8Bjysvit6WbgUVsNJkJ9\/yhLT07pHWeCtK0TvkHZ4x7urM0fZBtEFHg\/nNqZdUw8yMscAvdirF9E3t1+8H5dya71WDBNwMDGNeiQizctgRtuIzdWhrD49eoGIT5YrpphWadXO6+GkvTyfIcwzCNw\/taZi9ib3s88RBs1VNuPDqo2+z9uxz8ZZ4NEGQYApJkc2BoLWvVHv47Iv08ANgK19wb8QD0DhA5mnp9gLO6giMh7aqQOpms+kKlVI4bb7p\/35EE3JSuH0WVr8pjDpQDsOXA7XnoBihAbI4kJb5dP03hcrGm9t2HkSH4tJgtiOHO\/xjAzNK0H0eMAWjNFONzPnRBuAuzIqb8rwSr7gnFg1f3nfvXgHlwlk4hMJzdo6RHKBtjpspLfn954jDUEljgOIUOXKkzayKgdXfDdUoXLcsH4CEC50ac6cUoa9fK+hPtDZ7PmSRkFY6aPd7TMyHy1\/pGhBnujC3mDwwgrGpnGqHkohIXaOTAdVFGm63y\/pEP57rRyU4Tv8JzSe8NuPGqQuIbaCKsmQGyO6+yv+MP\/K7yLRhhfZML3GnQKsLilXomOOfB6LXtnRFa2eG0fCaOoJIa9tR5mGZ8l6ph2+VR4wgduf\/7Q1FMKxRqNZEQMmQyN9SnRG+wpgFGugXSlkX\/BWNv8\/g49lkMEifK0iOWf7oeT5sy28evOavyO9dbcW2TFM2gAll6JhrZ\/UhpfOBVcVfi28wRg2IQywhsaHuvQWTO1j7MX3EgDBIzorRUI\/T0EN5QxKVQFf3YfMrEG2g0OGMBSBrCnadu94WyUOprXwBJ0v7Ihalc2dxZAtCjV40gcplsWIOzdCQ9ohi2R0vGF2H4Cluc42NStaglDwqWDXefxY43HbMQqmnIjuaGWicaCZElNpbd4EhxXGrWQWmYTgu0e7I4A9FgxemN7kluJOqvb4RQggYpdAYXiSEPovfYlXlwABKuTvKZJrru5EWAg8r1kmqOOEvCri1ZPiIA7usBwC2bLXfnWxkuHgezxMSdeuKlsUpjhrXHNH676SryEyEED75gWl9+PR2Ec6Hyb0PMKY12rLowpzyGAIw0YoeHx51eTo06WLnNv++trssvSsNwA9fgb2EfwOd09umQYE0pAQekuv\/FjIilt7diPM+bNfffGm4T8AAYm8CFhdu6NKJ90kXuoEl48EEm8oDzWVIzTG6Axgemy4y1oxXiC+1f6mojBkjwESt2jnbWC1E9bpb8KxrtSuW+ta0WnXphEuEfYgz\/2ha3ExpQ67ORcdbw3a2KKfvY67Wh49CF3s7FVU\/7eNA57+E7yq7ObaIGfYrE\/A655Vbmgc8rD40eJ90a5dx5wdtHUlenP5HM+4aazxXxihEKUNAntXzzjsAefyWfo4QO0mmJ17YwBGTqQPoTtsUR9+DvJZa0ouTV+fEi20v9Mj+wj1pilwNWpSnU3PExtzEaLqHjBPGOvYwsigJS7BQzCZWNjDotJ8kBB+1ENPqrbh3hVdp7DYkUUSXgUoymT10agdC\/3xlKkiuBVdPSas7qhxdcyF\/0SoIEGYVkaWolihvh4HsBAdWqUmUP\/IjSGeb9xxf\/VzxrKPBtmyyAokq7Qcjdw6oSq9sqkDcYa7zhg2dWr0kqZMoNT7GRgdw7rx+kYkvrffLPFKO3TDE2c9QwQpF7sXn+34hQbTsPjpUWnHPYUG8uKNyZbDnZnNto+al3cS1ugI16jwy8P8Sm0vWs0py5M539+nvCTa+8BJ9dzofnSK8HU2I7CT4Y6YB10m\/nBImgK27HUQqcwGDqqTzq\/C5eTvuEc\/vBpHy578x2n\/KTGm0siP8inkFi73MmFhhHKTyTofM78BtPDNoME1bEDW7XG3VVOZLd3qk5otG0UH9Mm0\/A1algKYnjescrxF3OIavkugQgU9Ze4bxNmj7U4rhhWhjpuJEHaeYTRucV54RxDYQ9VER4Eyqfq5YPPvH46wmxhqfft37372S6KpmlNC7JPaG+noRetOHpVfcfKSuLd38gq4UwtDBPj+dDhwerPpvzl+N9Vg0ZJG0v1uAsFQpTBHkfj8qytBKqsRLtNnim\/IcMyBtQlTgb1+c4e7OP5pIMVzmvEsdyRWf94E5q6djXR66mKTgUCvBpoGX\/Bl5nXLWVrSDKGF9I8GgMPys5RdnsPHBKG02XyyraztPmXvcx3bADLP9Fi1ytOJCjTz7gyLoiFVl3gwTTwJ5ReCUvyNWagN0EL+OuLtu5Hfa+rdC3MdwaWAVXTJfVuaFS1Yt\/umA+oaOM0ZrcbYoINxq+\/uooB18k27uxXud3CqL4AyD+O6\/lQPfOTFh2StwyA7lCy79dHVeMKIfmKgQviDWy7REiYQ+2pcWLtbSbHhdRoLXudKqUjya6NO7qrp4m7SlrfWdTKWBfKX0DmCPiTJUjqi9iCwqE4Ki6AmbF\/FASSJGf+BshDCCxUX2Dl3dQossFJIQWH1DjkvfcHQAVcOi7GPImBC2UFxW20mRKECtLeG4yMdcyr0phX6Gi3D+8sS\/+hdOaPaKk0Ft3z3nTc7PRuNqxtINy0veoZ0CQN5C1OHbMWZXvydtNoH7gXuR7r9038P8HCrfMVc9R71lplesXSTfCnQNDdwno5ygvAa49HWdF9AYt7iGl7b5Ya263QI\/aiHWNYl9kigd+hcYTPkYZmx6WMFt7WVMHU6tFnnyQHCja+0ejAXghXsfaQTgR8gih94UfnQlQsEDWuJTDSce5Wt2qzAMB37eWe5XXi357CyYRWY07YQtpGNsNrXPIn7Ehckhk0jhHSnupcWsd47PlX0Dq5vYDGBtUN4V9+oHcA7rTpc1H9LaneUEvyFtJUxk2pGjSZsLygXCZWc8FtBmyK8hepByYoBbpjYvprZWcFm1960TiDgq52GhKiU26OcAebeKx62K6G2O7dqam5P0J4whHw9qVvuKimG39KXqaLw5v48AAuC3EEKZnZ8AqNWhmeHkQZDuu8\/xroMf6hpdz2zxFM4+eSiK97Vb1qyIQBJgGQdzhasZTe2BMQ61vTC7HVZ8eO4A2EmagSrRLgbhplIxWCYF+eCNoTPEweTI2Ke\/1iux2IePbSSElwzhf0ezsUNYTLFSHLecQ4tNb11qApy+gYib8teAqsS5CEUKFJb8OBGA6nxNEfQt39vOoHHyfJ2ORb\/iSc082cO7gYX+cTY94LK8KmWeWwkH0FHVvyG5w8qsIvaYecKbLEf8\/TZydUZA8FKjTkI8Jww30I2jxqQAQNlSrL+aCT+QfRf+jV2xeX95X+2pMxnPBwzFPbvid8ISqj7X1KSPmliubriuNSR3QScEUj8iLLR6pSo1Pk\/PqsygyHlYeGCV9PyDxUNO\/7a4Bwa4Ybukc3GDi0OjXjUnItlB4CPu8iCQyMuYjER+i6kOShy3U1VVSR6OIm7kPQmFKUFVcxeKqywchytqPU2LzJXP2vpPeaYsr7ZZBp9XtmYhSCfX6IQsKN2vtVma7Qo23NiF5wv1KABEzJmG904mJ05hq6aZnMq4907mx6lxYckoCPZSaPgIppHdKcXKVcg5IKp\/AD2McXzcFXnkynqNglIZMWnwdbS\/v75D4P93yH4SxjEfRq0KvxPwXbAlBS4rMnx5MDIsk+PyvN2GGx\/APca9pzhtzW6RrEsu+tP8PpGrdfLMb3x0SfMS\/TvgWwzvir7gWSN0zdae7RGKMKZbUhTPZjC5+E\/+mb4I9jTA4OM+1vyb4BmfCNjuixX8\/JuvFAHGkQGDW5hoICU4ZoJr44D5oU7pgRJYhwTvTwDGpDaop3QS9Gbu\/YrLyDHdgLvED\/FgY9lCzTOS92qvKKcbuLVlVZabKeQiM9Aq9Ju8t57\/S8jgV1BMw48f\/f38Gm8whIGAq1tX2nobZ3roRQ3STPqMPKllgdgE1xYfx0AxA8eosuLa1UDeGKTXDXk31+6IVlSZFb+d5k4\/uej7u4sxDA4EUo\/iw9VA1cV0eLn6dAysdX\/F6EDIeP64Nf8wbn4ehY5ICMBg1dowEnRFHU7lNupf23CaK3fAaa5Kr0+ZQW6FMUYIsWV\/6cye59SMlfRmy5hpkeWu3tIi+zByECkPupKOX\/X3e4BEhJTCVNczET6+UAym+baQ8pU9HLeWMsXBLkQE7b7dCOYadsbXsx0vLROLmb8zU\/95Nl\/gL05yqVOdN8NuIHQUQNle\/UCv","iv":"7162780334cda935c264ee8f534c14b3","s":"faa94059a4117f4c"}
Share your thoughts. Click here