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Retail

Most online retailers value rich content, but are not producing enough of it

August 25, 2017

Rich content can be a very effective marketing tool. Image credit: Christian Louboutin

 

By Danny Parisi

A majority of online retailers believe that rich content, such as lookbooks and buying guides, are a priority, but a new report finds most of those same retailers are underperforming in the production of this types of content.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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