July 13, 2011
Brands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands.
Movado revealed a special edition watch to mark the event, and a 24-karat gold baseball has been created by Rawling and Gold Sports Collectibles. The watch sold out within hours of launch.