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Movado’s Derek Jeter watch a home run

July 13, 2011

The Bold watch is featured in Movado's Facebook album


The limited edition Bold watchBrands such as watchmaker Movado have been jumping on Derek Jeter’s 3,000th hit as a marketing platform to reach new consumers. In this case, the watchmaker had a hit on its hands.

Movado revealed a special edition watch to mark the event, and a 24-karat gold baseball has been created by Rawling and Gold Sports Collectibles. The watch sold out within hours of launch.

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