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Internet

What luxury brands can learn from flash-sale sites

July 13, 2011

Flash-sale site Gilt Groupe

 

By Rachel Lamb

Luxury brands often count on flash-sale sites such as Gilt Groupe and Rue La La to move excess product at discounted prices. However, if these sites are better-organized and provide a more pleasant online experience, why should luxury consumers buy full-price?

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  1. Berluti recruits French actor Victor Belmondo
  2. Lucid teams with Uber to develop autonomous luxury taxi service
  3. Balenciaga opens boutique at Royalmount in Quebec
  4. Tod’s taps Xiao Zhan as newest brand ambassador
  5. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  6. Introducing ‘Heirloomcore’
  7. David Yurman funds Louvre sculpture restoration as it makes global foray
  8. Givenchy debuts Matthew Williams-approved ambassador
  9. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  10. In new campaign, Balenciaga riffs on luxury culture
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